Most people know Strategyzer for the Business Model Canvas and our work in corporate innovation. But our customers (from Honeywell and Medtronic to W.L. Gore and Mastercard) started applying these tools to challenges we didn't originally design them for: compressing go-to-market timelines, aligning cross-functional teams, making sharper portfolio decisions.
The tools worked. The results followed. So we reshaped how we work, moving toward applied formats like masterclasses, sprints, and guided playbooks where teams work on their real projects, not case studies.
This webinar is where we share what changed and why.
Why This Matters Now
Your teams know the tools, but can't make them stick. People attend training, get excited, and go back to work where nothing changes. The gap isn't knowledge. It's application.
You're still stuck in the innovation box. The methods that sharpen value propositions work just as well for commercialization and go-to-market, but most companies only deploy them in one corner of the org.
Speed is the real constraint. Teams are too slow to move from strategy to market. Not because they lack ideas, but because they lack a structured way to go from insight to decision to action, together.
What You'll Take Away
- Where these methods create value beyond innovation. Specific areas (commercialization, go-to-market, portfolio decisions) where enterprise teams are already getting results.
- How our delivery evolved beyond training. From masterclasses to facilitated company/leadership workshops, guided sprints, and scalable playbooks that roll out across your entire organization. See how each format works and where it fits.
- Examples from real enterprise engagements. What happened when teams used structured playbooks and workshops to compress timelines and make better decisions.
Who Should Attend
- Senior executives exploring how to get more from the Strategyzer tools already in their organization
- Heads of product, offering manager, marketing, or commercial functions looking to align cross-functional teams
- Strategy and transformation leaders who need faster execution
- Innovation leaders who want to expand their methods beyond the innovation department
Why Attend This Webinar
Alex, Tendayi, and Carol work directly with enterprise leadership teams (chief commercial officers, CTOs, heads of R&D) on these challenges. This session shares the thinking behind what's changed at Strategyzer and the evidence from the work.