Ask a team working on a new business idea how it's going, and you'll get a confident answer. Ask what evidence backs that confidence, and the room gets quieter.
That's not a knowledge problem. It's a measurement problem. Most teams track effort, meetings held, interviews logged, decks produced, instead of the thing that actually determines whether an idea will work: how much of it has been tested, and how much is still assumption.
Tendayi Viki has a story he tells often: give him an honest team in a room, and within a short session he can tell them exactly where their project stands, what's proven, what's missing, and where progress has quietly stalled. Not by guessing. By mapping the business model, listing the assumptions it depends on, and scoring the evidence behind each one.
That's the method this webinar teaches.
What you'll learn
By the end of this session, you'll be able to:
- Map your business model and its key assumptions quickly — even mid-project, without starting from scratch.
- Evaluate, assumption by assumption, how much real evidence you have — and see clearly where you're still relying on belief rather than proof.
- Benchmark your progress objectively, so "we're making progress" becomes something you can show, not just say.
Who this is for
This session is for you if:
- You're leading an innovation project, new venture, or business idea — inside a larger organization or on your own.
- You already have a project underway. This isn't about generating new ideas; it's about honestly assessing the one you have.
- You've had the feeling your team is busy, but you're not fully sure you're closer to something that actually works.
- You're a product manager, founder, internal venture lead, strategy professional, or business designer who needs to report progress honestly — to yourself, your team, or your leadership.
Why Attend This Webinar
This isn't a generic session on innovation best practices. It's inspired from the diagnostic Tendayi runs live with teams, condensed into 60 minutes.
You won't leave with more theory. You'll leave with an early, honest picture of your own business model, the assumptions it rests on, and how much progress you've genuinely made, the same starting point Tendayi gives every team he works with in person.
This webinar teaches the thinking: how to map a business model, isolate its assumptions, and score the evidence behind them.
The Playbook - How Market-Ready Is Your Project? is how you apply it, a guided, step-by-step version of this method, powered by advanced platform,.
FAQ
- Will there be a replay?
- Yes. Everyone who registers gets the recording, even if you cannot attend live. We send it after the live session.
- Do I need prior knowledge of Strategyzer's tools to attend?
- No. If you're already familiar with the Business Model Canvas, you'll move faster. If you're not, Tendayi will walk through what's needed as part of the session.
- No. If you're already familiar with the Business Model Canvas, you'll move faster. If you're not, Tendayi will walk through what's needed as part of the session.