Why visuals work: workshop with Holger Nils Pohl

Alex Osterwalder
March 7, 2019
#
 min read
topics
Visual Tools

Strategyzer has been working with Holger Nils Pohl for several years now to bring more visual thinking into our client programs and master workshops. Now Holger runs his own master workshop on creating clarity through visual tools.

Clarity and alignment is exactly what we try to achieve with the visual and strategic business tools that we create or promote at Strategyzer.

     
  • The Business Model Canvas makes clear and explicit and how an organization creates value for itself.  
  •  
  • The Value Proposition Canvas makes clear and explicit how an organization creates value for its customers.  
  •  
  • The Portfolio Map makes clear and explicit if and how an organization is prepared for potential future disruption and how it will generate growth.  

An interesting aspect that I’ve learned from Holger which I didn’t realize previously, is how visuals increase information retention.

Retention is incredibly important when it comes to strategy communication and alignment in large, established organizations. Information retention rates are disastrous or go through the roof depending on the type of presentation format you use. After 3 days, people retain only 10% of on oral presentation or written communication.

When you use visuals to communicate people retain on average 65%, and when a session is interactive retention peaks at 70%. So when it comes to your strategy communication and strategic alignment, what do you prefer, a 10% or 65%-70% retention rate?  

Read more about The Drawing Effect on Holger Nils Pohl’s blog.

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Alex Osterwalder
March 7, 2019
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Why visuals work: workshop with Holger Nils Pohl
Insights

Why visuals work: workshop with Holger Nils Pohl

March 7, 2019
#
 min read
topics
Visual Tools

Strategyzer has been working with Holger Nils Pohl for several years now to bring more visual thinking into our client programs and master workshops. Now Holger runs his own master workshop on creating clarity through visual tools.

Clarity and alignment is exactly what we try to achieve with the visual and strategic business tools that we create or promote at Strategyzer.

     
  • The Business Model Canvas makes clear and explicit and how an organization creates value for itself.  
  •  
  • The Value Proposition Canvas makes clear and explicit how an organization creates value for its customers.  
  •  
  • The Portfolio Map makes clear and explicit if and how an organization is prepared for potential future disruption and how it will generate growth.  

An interesting aspect that I’ve learned from Holger which I didn’t realize previously, is how visuals increase information retention.

Retention is incredibly important when it comes to strategy communication and alignment in large, established organizations. Information retention rates are disastrous or go through the roof depending on the type of presentation format you use. After 3 days, people retain only 10% of on oral presentation or written communication.

When you use visuals to communicate people retain on average 65%, and when a session is interactive retention peaks at 70%. So when it comes to your strategy communication and strategic alignment, what do you prefer, a 10% or 65%-70% retention rate?  

Read more about The Drawing Effect on Holger Nils Pohl’s blog.

related reads
Insights
How to facilitate strategic conversations with visuals
Why visuals work: workshop with Holger Nils Pohl

Strategyzer has been working with Holger Nils Pohl for several years now to bring more visual thinking into our client programs and master workshops. Now Holger runs his own master workshop on creating clarity through visual tools.

Thanks for your interest in 
Why visuals work: workshop with Holger Nils Pohl
Why visuals work: workshop with Holger Nils Pohl
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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.