Virtual Masterclass

Testing Business Ideas

3 Half-day Sessions

Sept 15th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

Sept 16th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

Sept 17th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

Why you should attend a Strategyzer Masterclass?

Testing-Business-Ideas-2

Too many entrepreneurs and innovators execute ideas prematurely because they look great on paper, only to learn later that their vision turned out to be a hallucination. Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas. 

In this virtual Masterclass, David J Bland will go beyond his best-selling book Testing Business Ideas, and share with you the latest thinking and trade secrets. Designed by a team that has been running virtual workshops for over a decade, this Masterclass is hands-on and practical with high energy, countless exercises, and tremendous take-home value.

Masterclass Agenda

Day 1: Designing world-class experiments

September 15th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

  • Part I
    • Assumptions Mapping
    • Discover a library of 44 experiments
    • Pick the right experiment at the right time
    • Coffee Break
  • Part II
    • Designing & running a discovery experiment
    • Sophisticated interviewing techniques & pitfalls

Day 2: Designing experiment sequences

September 16th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

  • Part III
    • Live prototyping with templates
    • Designing experiment sequences
    • Coffee Break
  • Part IV
    • Making Data influenced decisions

Day 3: Managing the testing process

September 17th • 9:30 - 13:00 EDT // 15:30 - 19:00 CEST

  • Part V
    • Teams and ceremonies
    • Creating a culture of experimentation
    • Coffee Break
  • Part VI
    • Applying innovation metrics to reduce risk
    • Portfolio management & funding

Meet the Speakers

David Bland

David Bland

Founder & CEO of Precoil, Author and Advisor

David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation.

David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.

David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

Prior to advising, David spent over 10 years of his career scaling technology startups. He continues to give back to the startup community by teaching at several accelerators in Silicon Valley.


Franziska Beeler

Franziska Beeler

Head of Cloud Academy

Franziska Beeler is an education expert and product manager with 10+ years of experience. As the Head of Cloud Academy at Strategyzer, she develops online courses that help teams and individuals design better business models and value propositions, and de-risk new ideas with business experiments. Previous to developing learning content for Strategyzer, she has worked as a service design consultant and teacher. She holds an MBA in Knowledge Management and Organizational Learning.

Technical-Requirements

Review Technical Requirements for Virtual Training

Take a moment to go through the technical requirements to guarantee a successful Virtual Training experience on Zoom.

  • System requirements
  • Supported operating systems
  • Supported tablet and mobile devices
  • Supported browsers
  • Processor and RAM requirements
  • High DPI support
  • Bandwidth requirements
  • HD camera suggestions
  • USB speakerphone and microphone
  • Other peripherals 

All Requirements

Pricing

Early Bird

USD $1,600.00

(plus applicable VAT)

Get Tickets

Tickets available until July 31st 2020

Included:

  • Pre-Masterclass online course:
    Introduction to Business Testing
  • 1-year license to Strategyzer platform
  • Access to Masterclass Slack community
  • Masterclass course material and exercises (PDF)

Regular

USD $1,800.00

(plus applicable VAT)

Get Tickets

Included:

  • Pre-Masterclass online course:
    Introduction to Business Testing
  • 1-year license to Strategyzer platform
  • Access to Masterclass Slack community
  • Masterclass course material and exercises (PDF)

Refund policy:
· 4 weeks before the 1st day of the Virtual Masterclass: 100% of ticket price
· 2 weeks before the 1st day of the Virtual Masterclass: 50% of ticket price
· less than 2 weeks before the 1st day of the Virtual Masterclass: no refund

Review our Terms & Conditions

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