Craft winning value propositions
A 3-week hands-on masterclass where you work on your own product, validate what customers truly value, and leave with a differentiation strategy backed by real data.
- Work on your own business, not hypothetical cases
- Learn from peers facing similar challenges
- Led live by Alex Osterwalder
Limited cohort size. Starting in May 2026
Trusted By
What you'll get
A strong, validated value proposition
Learn and apply proven value proposition concepts directly to your own context using a hands-on, application-driven format.
Value Propositions across the entire Customer Ecosystem Map
Design distinct value propositions for users, buyers, decision-makers, channel partners, and other critical stakeholders (B2B & B2C).
Meaningful differentiation that customers care about
Define differentiation based on what truly matters to customers, not just features or competitive noise.
Value-based pricing grounded in customer value
Set prices based on perceived customer value and willingness to pay, not internal cost structures.
Validated and ranked customer benefits, backed by evidence
Run value scene interviews and targeted experiments to replace assumptions with proof.
Validated value proposition statements with AI
Use AI to craft, test, and iterate strong value proposition statements.
What participants achieved
The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!
The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.
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The Masterclass was truly excellent. It has the perfect balance between theory, practical cases, and application to the reality of my company.
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Design and validate value propositions customers are willing to pay for.
This Masterclass helps you renew existing value propositions and design and validate new ones that customers will pay for.
Value propositions blur, and differentiation erodes as companies scale and mature. R&D, product, and venture teams default to assumptions instead of evidence.
Learn and apply practical tools to systematically improve existing value propositions, design and validate new ones, and reduce demand risk before committing significant resources.
Tools and concepts you'll master
Value Proposition Canvas, Value Map, Strategy Canvas and differentiation (Kim & Mauborgne), Four Actions Framework (Kim & Mauborgne), Value Proposition Patterns, Push/Pull Adoption Framework (Moesta & Spiek), Customer Journey Maps, Service Blueprints, Value Based Pricing.
Experiments you'll lead around value propositions
Value Scenes (AI-assisted), Storyboards (AI-assisted), Card Sort (AI-assisted), Speed Boat, Buy-a-Feature, Product Box (AI-assisted), Explanatory Videos (AI-assisted), Mockups (AI-assisted), AI-assisted functional or physical prototyping (e.g. vibe-coding), Landing Pages (AI-assisted), Ads (AI-assisted), Customer Co-Creation Workshops, Letter of Intent, Simulated Sales, Wizard of Oz & Concierge Experiments.
Who is this for
This Masterclass is for anyone who wants to design great value propositions or renew existing ones.
It is designed for individuals and teams in established organizations working with existing value propositions and customers, as well as individuals and teams exploring new ideas from scratch.
It is particularly relevant for people in marketing, sales, product, R&D, and growth roles who want to excel at creating winning value propositions.
We also welcome startup and new venture teams, as well as coaches and consultants who want to better support their clients.
How does it work
- Kick-off (1h) & async prep (≈3h) - May 15, 15:00 CEST
- 60-minute live kick-off.
- Followed by one week of asynchronous preparation. Discover and apply first tools & concepts to understand customers
- First remote workshop (5h) - May 22, 13:30–18:30 CEST
- A five-hour deep dive into customer understanding.
- You build on your pre-work.
- We discover how to deeply understand customers and validate assumptions with evidence.
- Async applied work (≈3-4h)
- You apply the concepts in your own context.
- You gather customer evidence through interviews or more advanced experiments, depending on your context.
- Second workshop (5h) - May 29, 13:30–18:30 CEST
- You share and synthesize what you learned.
- We go deeper with advanced concepts for customer analysis and insight.
- Ask-us-anything session (1h) - June 26, 15:00-16:00 CEST
- One month later.
Your tools, canvases, and data remain live for a full year—allowing you to scale your results long after the final session.
Choose your access level
Enroll by 31 March 2026 to save €100 with early-bird pricing.
Single masterclass access - €1,099 (+VAT) - Enroll now
- Guided, applied masterclass, tools you can use right away
- 10h live workshops (live or on-demand access)
- 4h applied work + 1h private Q&A
- Certificate of completion to validate your skills
- 1-year access to the Strategyzer platform (tools and resources)
Team masterclass access - €999*/seat - Consult with our strategy team
- Everything from "single masterclass access"
- Plus 1-year access to Strategyzer collaboration tools
- Can be combined with the "expert masterclass series bundle"
- Talk to an advisor to get a personalized team offer
- *Team pricing starts at 3 participants with €200 savings per seat (larger teams save more). VAT applies depending on your region
Expert masterclass series (bundle) - €1,999(+VAT) - Enroll now
- Everything from "single masterclass access"
- Access to all three applied masterclasses
Explore the full masterclass series
You can take any masterclass independently, or you can take the full series to build a complete, connected approach, from customers to value propositions to business models, applied to your case. You'll leave with clarity, alignment, and a stronger basis for decisions.
Masterclass #1 - Value Propositions That Win in the Market
- Kick-off (60 min): Friday, May 15, 15:00-16:00 CEST
- Remote workshop 1 (5h): Friday, May 22, 13:30–18:30 CEST
- Remote workshop 2 (5h): Friday, May 29, 13:30–18:30 CEST
- Ask-us-anything (60 min): Friday, June 26, 15:00-16:00 CEST
Masterclass #2 - Outcompete Through Business Model Advantage
- Kick-off (60 min): Monday, June 1, 15:00-16:00 CEST
- Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CEST
- Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CEST
- Ask-us-anything (60 min): Friday, July 10, 15:00-16:00 CEST
Masterclass #3 - Enabling Organizational Change Through Momentum and Buy-In
- Kick-off (1h): Wednesday, September 9, 15:00-16:00 CEST
- Remote workshop (4h): Wednesday, September 16, 14:00-18:00 CEST
- Group coaching session( 1h): Wednesday, September 30, 15:00-16:00 CEST
Learn directly with Alex Osterwalder
Dr. Alexander Osterwalder is one of the world's most influential business thinkers and the mind behind the Business Model Canvas and the Value Proposition Canvas. Frameworks that have fundamentally changed how organizations approach strategy and innovation. A sought-after keynote speaker, he has shared his ideas at leading institutions including Stanford, Berkeley, MIT, and IMD. When facing their most critical strategic challenges, the world's top business leaders seek out Alex, making him one of the rare thinkers whose work shapes both how companies think and how they act.
About Strategyzer
Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Price increases by 100€ after 31 March 2026.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
Early bird pricing
Live training workshops
Access live or on-demand
Applied work
Certificate of expertise
1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence.
All from "single masterclass access"
1 year access to Strategyzer collaboration tools
Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
Early bird pricing
All from "single masterclass access"
Access to all three masterclasses
Questions we hear most often
Do I need prior experience with Strategyzer methods to participate ?
You do not need prior experience with our tools to participate. The programme has been designed to be accessible for everyone, and each individual or team will be guided along the way.
Do you offer discounts for teams or groups?
Yes, we offer team discounts. In fact, we strongly recommend joining as a team to get the most out of the experience. Schedule a meeting with us, and the discount depends on how many people will participate.
What tools will I need during the workshops?
Here is the setup recommended for everyone joining:
• Strong internet connection
• Computer or laptop with camera, microphone, and speaker
• Keep your computer's OS and browser fully up-to-date
• Download the latest version of the Zoom client, it is not recommended to use the in-browser version
• Smartphone (preferred as backup)
