Disney has made generations of kids and adults dream of imaginary worlds. One of its recent movies, Frozen, has generated $1.27 billion at the global box office, and brought more than $1 billion in merchandise sales. We visualize Disney's business model below, and explain the central role of its brands.
Tools and techniques used
- Disney builds brands around its characters and stories. Cinemas and entertainment platforms pay distribution fees to broadcast Disney movies to their audience.
- Once a movie becomes a hit, Disney leverages its brands and offers licensing rights that allow manufacturers to use Disney characters on their products.
- You can relive the magic of Disney movies at themed parks. Everything from the shows that people can watch to the souvenirs they buy are based on the Disney brands.
- Disney's business model is scalable: Its brands fuel many value propositions and generate diverse revenue streams.
- Disney’s business is not just about making movies, but about creating and sustaining brands.
Tell us how you can apply the lessons drawn from Disney's business model in your own company.