Why? Because while data tools can tell you what customers do, only direct conversations reveal why they do it. These crucial insights—the frustrations, workarounds, and unmet needs that spark innovation—emerge when you sit down and truly listen to your customers. But here's the challenge: knowing you need to talk to customers and knowing how to do it effectively are two different things.
If you're like many innovation practitioners we work with, you might find yourself struggling to get meaningful data from these essential conversations. Perhaps you're unsure about what questions to ask, or you end up with scattered information that's difficult to analyse. You know these conversations are valuable, but capturing and translating them into actionable insights feels overwhelming.
We understand these challenges. After years of guiding hundreds of teams through their innovation journeys, we've identified the common pitfalls that can derail even the most promising customer research efforts—and more importantly, how to overcome them.
Join us for this practical session where we'll share:
- Real examples of interview challenges from our community of practitioners
- Key principles for conducting interviews that yield actionable insights
- A structured approach to planning and analysing customer conversations
- Practical techniques to move past opinions and uncover concrete facts
- How to transform scattered feedback into clear, actionable evidence
We'll also demonstrate how Strategyzer's proven methodology and tools can help you systematically capture and analyse customer insights, turning uncertainty into clarity.
Perfect for: Innovation practitioners, product managers, and team leaders who want to enhance their customer interview skills and gather more meaningful insights.
Register now to secure your spot and take the first step towards more effective customer conversations.