A searchable catalog of business model examples analyzed and presented using the Business Model Canvas. These examples are pulled directly from our latest book: The Invincible Company. Search by Company Name, Industry and/or Business Model Type.
In 2008, airbnb launches a platform that feels like a hotel chain but owns no properties. It connects travelers with owners of idle assets.
In 2007, apple launches the iPhone and combines an internet browser, a music player, and a mobile phone in one high-end, multitouch device without a keyboard. It ushers in the era of the smartphone.
In 1990, arM launched as a spinoff of a computer manufacturer to focus entirely on designing and licensing intellectual property for silicon chips. today, almost all of the world’s smartphones and tablets contain ARM designs.
In 2005, citizenM launches a hotel concept with reduced costs but increased value for “mobile citizens.”
In 1984, Dell disrupts the personal computer market with high quality, low-cost machines that are built-to- order and sold directly to customers.
In 2012, DiDi launches a ride-hailing service and rapidly acquires the largest pool of drivers and passengers in the industry, making it hard for anyone else to compete in this space.
In 2012, Dollar shave club (Dsc) launches with a viral marketing campaign and disrupts the market for men’s shaving products by selling directly to consumers.
Starting with a vacuum in 1993, Dyson tackles a wide range of product engineering challenges with an ingenious approach. it invests heavily in r&D to launch innovative, best- in-class products that it sells at a premium and protects with patents.
In 2017, epic games releases Fortnite: Battle Royale, a completely free, multiplatform, online video game that is subsidized by in-app purchases for digital goods.
In 1956, iKea introduces “flatpacking” and turns customers into a free workforce that takes over part of the traditional furniture manufacturing value chain. Customers buy furniture in pieces in stores and assemble it in a DiY fashion at home.
In 1900, Kodak “baits” consumers with cheap cameras to generate significant follow-on revenues from selling high margin film and photo processing.
In 2007, safaricom repurposes its telecom network to create M-pesa, a reliable money transfer solution for the masses.
In 1990 Microsoft got 30 pc manufacturers to preinstall Windows 3.0 on their machines. That move effectively locked in millions of users into the Microsoft ecosystem and generated recurring revenues for over two decades.
In 1973, Yvon Chouinard creates an outdoor apparel company whose activities are configured through the lens of environmental protection.
In 2006, Spotify launches a free online music service to compete against freely available, pirated music. Its main revenue source comes from users upgrading to a premium subscription.
In 2012 Tesla envisions a large untapped market (high-end electric vehicles) where nobody else sees one. With the Model S they create the right value proposition to unlock the opportunity.
In 1948, Tupperware takes off when it starts selling through Tupperware home parties, empowering women to sell to other women, using their social networks.
In 2008, Waze develops a traffic navigation system that gets better with every additional user. real-time information from users helps shorten commutes and reduce traffic congestion.
In 2009, Whatsapp launches a device-agnostic free messaging service and platform that disrupts SMS and free desktop messaging.
In 1959, Xerox launches the first plain paper photocopier, the Xerox 914. Rather than just selling the machine, they generate long-term, recurring revenues from each photocopy made.