Proven methodology introduced in our global best-selling book Business Model Generation.

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Over 70 bite-sized learning pieces, across 13 lessons, on 6 crucial topics.

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Unlimited access to over 6 hours of learning content that doesn’t expire

Start mastering business models today – risk free

Mastering Business Models

Single Course


USD $499.99

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For learners expressly interested in the Business Model Canvas

  • 13 lessons on 6 key topics
  • Over 70 bite-sized “steps”
  • Over 50 high-quality videos
  • Over 6 hours of content
  • Lifetime access
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Strategyzer Online Academy

Mastering Business Models, Value Propositions & Business Testing + Strategyzer Innovation Software


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Learn the end-to-end business toolkit and use our software to bring your ideas to life. Learn More

Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses


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Best deal for learners interested in both methodologies

Contact sales if you are interested in purchasing 10 or more licenses for our Masters Courses

Detailed Course Outline

Module 1

Getting Started with the business Model Canvas

Module 2

The Business Model in Context

Module 3


Module 4

Business Model Mechanics

Module 5

Designing Business Models

Module 6

Validating Business Models

Learnings You Can Apply Immediately

If you're improving an existing business or launching something new, you're facing one big challenge. How do you build a strong, profitable business model that can compete in today’s market? Millions of people worldwide use our proven methods to do exactly that – let's see how you can too.

What’s the business model? – Map your Model

Most people have a hard time describing this, due to a lack of shared language. We'll show you how to map your model using the global standard Business Model Canvas. Once complete, you'll have a one page map of exactly how you create and capture value.

What does the market look like? – Scan the Environment

Every business model –including yours – gets pressure from various forces in its environment. We'll help you scan your environment to identify possible threats, big opportunities, and fill in your blind-spots

Where can you compete? – Find Unique Value

You’ll have to chose your battles if you’re going to beat the incumbents in any space. Our tools will help uncover key opportunities to differentiate from your competition.

How do you know if your model is any good? – Assessing Quality

Capturing a business model can be easy, but knowing what to improve on can be hard. You'll use seven key assessments to identify opportunities for improvement.

How can you Improve? – Prototype

You know where you are, and what needs to improve to succeed – how do you close the gap? Here you'll learn techniques to develop cheap, quick prototypes of business model ideas. Armed with these tools, you'll be surprised at how fast you can generate options.

Go beyond the book

We've found a more effective way to turn you into a proficient practitioner of the canvas. Whether you've read the book or not, you'll get more with the course.


More Media

Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Who will benefit from the course

Entrepreneurs & Startups

Design new business models in a clear, practical way so you can clearly explain your idea to customers and investors. Figure out where you need to start testing to validate your ideas. 

Corporate Innovators

Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products. Create new business models and value propositions to build new growth engines.

Sales & Marketing Teams

Better understand the business model and how to sell your value propositions to various customer segments.

Corporate Leadership

Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.


Created by world renowned experts in Business Models

Only with this course can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.

Dr. Alex Osterwalder

Dr. Alex Osterwalder

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.


Dr. Yves Pigneur

Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.

He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d'Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers Business Model Generation and Value Proposition Design.

60 Day money-back guarantee

If you're not satisfied we'll give you your money back. That's it.

60 Day Money Back Guarantee

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Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don't feel satisfied, just email us at and we'll give you your money back. No questions asked.

Certificate of completion

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Easily share your accomplishments with our downloadable and verifiable certificates.

Frequently asked questions

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