You’ve got an idea for a product or service, but how will you transform that idea into a reality without losing time and burning cash?
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you'll be ready to go from idea to reality in no time. Join the millions of people practising our proven methods to create value propositions that customers want.
We'll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You will have a clearer picture of how you intend to create value for your customers – and you’ll be ready to move forward.
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be surprised by how many gaps you find in your value proposition.
Even if your idea connects well with customers, the competitive market could override it. Here’s where you’ll assess the competition and decide where to compete or differentiate.
By now the holes that caused your initial idea to sink will be clear – how do you plug the gaps and take it to the next level? We'll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Until you’ve taken steps to identify the unknowns and reduce uncertainty, you could be setting yourself up for failure. We'll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You'll better understand what will work, what won’t, and how to proceed with confidence.
Learn how to answer these questions, and master the concepts you need to work efficiently with the Value Proposition Canvas, directly from its inventors, Alex Osterwalder and Yves Pigneur. Discover or refamiliarise yourself the proven methodology introduced in our global best-selling book Value Proposition Design.
Get started with the Value Proposition Canvas
Value Proposition Canvas in context
Differentiation and competition
Designing value propositions
Validating your value proposition canvases
Design new value propositions in a clear and simple way that really creates value for your customers. Figure out where you need to start testing to validate your ideas.
Adopt a clear, customer-oriented approach when designing new value propositions and bringing them to the market – or improving existing products.
Better your understanding of how your business creates value for your customers using a language that resonates with them.
Clarify and create a shared language around a business model for strategic reorientation or for more effective internal corporate reorganizations.
No, you will have lifetime access once you’ve purchased the course.
Yes, you can. Our courses work on most mobile devices.
Yes, you’ll get a Strategyzer certificate of completion when you finish the course.
We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.
Empower your team to create better value propositions and business models with Strategyzer’s guided team training.
Facilitated by one of our Strategyzer Innovation Coaches.