How Mastercard scaled business model design training to 1000+ people

Alex Osterwalder
May 2, 2016
#
 min read
topics
Business Model Canvas
Innovation Culture
Money

If you missed our last Strategyzer webinar session, no worries. Our full Q&A session with MasterCard is now available for replay. Dig in as Alex Osterwalder discusses the challenges, achievements, and learnings of training a global workforce on Business Model & Value Proposition design.

We share how MasterCard: 

  • Educated a global workforce on the Business Model Canvas in an efficient, cost effective and scalable way
  • Implemented a program that results in tangible behavorial changes
  • Achieved a clear consistent language for teams to discuss business models
  • Designed new business models & value propositions in a systematic, effective, and practical way
  • Tested different product and business model ideas before going to market
  • Used business models as a way to create competitive advantages

You can also read more about the program in our case study: Unify a global workforce through a shared language of innovation.

Create growth or learn at scale

We can show your company how to use our methodology to understand customers, leverage your assets, and grow. See our enterprise programs to help you achieve strategy and innovation success. 

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Alex Osterwalder
May 2, 2016
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How Mastercard scaled business model design training to 1000+ people
Webinars

How Mastercard scaled business model design training to 1000+ people

How Mastercard scaled business model design training to 1000+ people
Webinars

How Mastercard scaled business model design training to 1000+ people

May 2, 2016
#
 min read
topics
Business Model Canvas
Innovation Culture
Money

If you missed our last Strategyzer webinar session, no worries. Our full Q&A session with MasterCard is now available for replay. Dig in as Alex Osterwalder discusses the challenges, achievements, and learnings of training a global workforce on Business Model & Value Proposition design.

We share how MasterCard: 

  • Educated a global workforce on the Business Model Canvas in an efficient, cost effective and scalable way
  • Implemented a program that results in tangible behavorial changes
  • Achieved a clear consistent language for teams to discuss business models
  • Designed new business models & value propositions in a systematic, effective, and practical way
  • Tested different product and business model ideas before going to market
  • Used business models as a way to create competitive advantages

You can also read more about the program in our case study: Unify a global workforce through a shared language of innovation.

Create growth or learn at scale

We can show your company how to use our methodology to understand customers, leverage your assets, and grow. See our enterprise programs to help you achieve strategy and innovation success. 

related reads
No items found.
How Mastercard scaled business model design training to 1000+ people

If you missed our last Strategyzer webinar session, no worries. Our full Q&A session with MasterCard is now available for replay. Dig in as Alex Osterwalder discusses the challenges, achievements, and learnings of training a global workforce on Business Model & Value Proposition design.

Thanks for your interest in 
How Mastercard scaled business model design training to 1000+ people
How Mastercard scaled business model design training to 1000+ people
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Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.