AI-assisted ideation
The difference between good and great innovation work often lies in the depth of your customer understanding. That understanding is best refined by working in an iterative fashion – where customer evidence steers your decisions and refinements. Of course, iterating from a blank page is difficult, so we have developed a tool to get you started.
Our AI-assisted ideation tool serves as your practical innovation companion. It transforms your initial customer hypotheses into detailed, nuanced profiles that capture the complexity of your target segments. Think of it as your intelligent brainstorming partner, helping you:
- Generate rich Customer Profiles that uncover hidden opportunities
- Surface unexpected customer pains and gains you might have missed
- Build Value Maps that align precisely with customer needs
- Accelerate your validation process with higher-quality starting points
How it works
- Start with your basic customer segment and business idea
- Let AI suggest additional customer characteristics, Jobs, Pains, and Gains
- Accept or reject suggestions based on your market and customer knowledge
- Refine and expand profiles until you have a robust foundation for testing
The result?
Your team moves faster from initial concept to testable business idea, powered by Customer Profiles that reflect real market complexity. No more staring at blank pages or settling for surface-level insights.
This isn't about replacing human expertise – it's about amplifying it.”
Your team's market knowledge combined with AI-powered suggestions creates stronger customer profiles in less time, giving you more runway to test and validate your business ideas.
Ready to accelerate your customer discovery? Reserve your seat below today.