Can you clearly explain your idea? – Map your Value Proposition

We'll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.

Why would customers care about your idea? – Check for Fit

Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!

How do you stack up? – Assess the Competition

Even if your idea connects well with customers, the competitive market could crush it. It's time to assess the competition and decide where to compete or differentiate.

What should you change and how? – Improve your Idea

By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We'll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.

Are you setting yourself up for a costly failure? – Test and Derisk

Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We'll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You'll better understand what will work, what won’t, and how to proceed with confidence.

Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you'll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.

More Media

Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Entrepreneurs & Startups

Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.

Corporate Innovators

Test new value propositions or strengthen existing ones. Understand what your customers jobs, pains and gains are so you can design better solutions. 

Leadership

Give your teams a shared language. Create value propositions that sales, marketing and customer success can all use to communicate better with your customers and create a greater end-to-end experience. 

Zero Risk:
Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don't feel satisfied, just email us at support@strategyzer.com and we'll give you your money back. No questions asked.

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