Proven methodology introduced in our Strategyzer series book Value Proposition Design

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Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.

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Unlimited access to over 6.5 hours of learning content that doesn’t expire.

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Mastering Value Propositions

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For learners expressly interested in the Value Proposition Canvas
  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 6.5 hours of content
  • Lifetime access
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Strategyzer Online Academy

Mastering Business Models, Value Propositions & Business Testing + Strategyzer Innovation Software


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Mastering Business Models and Mastering Value Propositions Courses


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Course Outline

Module 1

Getting Started with the Value Proposition Canvas

Module 2

The Value Proposition Canvas in Context

Module 3

Differentiation and Competition

Module 4

Designing Value Propositions

Module 5

Validating Your Value Proposition Canvases

Learnings You Can Apply Immediately

You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let's see how you can too.

Can you clearly explain your idea? – Map your Value Proposition

We'll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.

Why would customers care about your idea? – Check for Fit

Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!

How do you stack up? – Assess the Competition

Even if your idea connects well with customers, the competitive market could crush it. It's time to assess the competition and decide where to compete or differentiate.

What should you change and how? – Improve your Idea

By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We'll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.

Are you setting yourself up for a costly failure? – Test and Derisk

Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We'll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You'll better understand what will work, what won’t, and how to proceed with confidence.

Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you'll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.

Go beyond the book

We've found a more effective way to turn you into a proficient practitioner of the canvas. Whether you've read the book or not, you'll get more with the course.


More Media

Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Who will benefit from the course

Entrepreneurs & Startups

Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.

Corporate Innovators

Test new value propositions or strengthen existing ones. Understand what your customers jobs, pains and gains are so you can design better solutions. 


Give your teams a shared language. Create value propositions that sales, marketing and customer success can all use to communicate better with your customers and create a greater end-to-end experience. 


Created by World Renowned Experts in Value Propositions

Only with this course can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.

Dr. Alex Osterwalder

Dr. Alex Osterwalder

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.


Dr. Yves Pigneur

Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.

He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d'Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers Business Model Generation and Value Proposition Design.

60 Day money-back guarantee

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60 Day Money Back Guarantee

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