An online course that will teach you how to better understand customers, and create value propositions that sell
You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let's see how you can too.
We'll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!
Even if your idea connects well with customers, the competitive market could crush it. It's time to assess the competition and decide where to compete or differentiate.
By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We'll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We'll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You'll better understand what will work, what won’t, and how to proceed with confidence.
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you'll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.
Over 3,000 people have already taken the course and are getting results. Here's what a few of them had to say...
Mastering Value Propositions
(plus applicable VAT)
60 Day Money-Back Guarantee
For learners expressly interested in the Value Proposition Canvas
Mastering Business Models, Value Propositions & Business Testing + Strategyzer App
(plus applicable VAT)
** SAVE $600 **
Best deal for learners interested in our complete methodology
Mastering Business Models and Mastering Value Propositions Courses
(plus applicable VAT)
** SAVE $200 **
Best deal for learners interested in both methodologies
Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses
We've found a more effective way to turn you into a proficient practitioner of the canvas. Whether you've read the book or not, you'll get more with the course.
While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.
Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.
Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.
(plus VAT for EU residents)
Create value for your business and your customers.
A great value proposition without a great business model won't survive. Incredible business model innovation without a value proposition to customers won't get off the ground. You need both! Get the Masters Bundle and learn how to better create value for your customers and for your business.
Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees and fostering innovative thinking across all levels.
Create new business models and value propositions to build new growth engines.
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Better understand the business model and how to sell their value propositions to various customer segments.
To enable understanding of business models among all employees and foster innovative thinking.
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.
Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.
Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.
He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d'Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers Business Model Generation and Value Proposition Design.
5 key topics, 13 lessons, over 44 videos and over 7.5 hours of learning content.
Click any section below to watch a preview
More than 322 schools across the United States, plus countless more worldwide, teach the same methods you can learn in this course.
If you're not satisfied we'll give you your money back. That's it.
Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don't feel satisfied, just email us at support@strategyzer.com and we'll give you your money back. No questions asked.
60 days is more time than you need to go through every lesson in the course! That means you can take the entire course, and if you're not satisfied– ask and receive a refund.
We are over 99% confident you'll love it. Less than 1% of people request a refund, so we can be 99% sure you're going to love it — which is about as good a guarantee as you can realistically give. If you find yourself amongst the 1% that's not satisfied, no problem. Let us know and we'll refund you – again with no questions asked.
Differentiate yourself and stand out as a top performer.
Easily share your accomplishments with our downloadable and verifiable certificates.
Mastering Value Propositions
(plus applicable VAT)
60 Day Money-Back Guarantee
For learners expressly interested in the Value Proposition Canvas
Mastering Business Models, Value Propositions & Business Testing + Strategyzer App
(plus applicable VAT)
** SAVE $600 **
Best deal for learners interested in our complete methodology
Mastering Business Models and Mastering Value Propositions Courses
(plus applicable VAT)
** SAVE $200 **
Best deal for learners interested in both methodologies
Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses
Do you offer a free trial of the course?
Yes, we offer a collection of video previews of the course. This will give you a clear idea of the content covered in the course.
How long do I have access to the course?
You have lifetime access, no limits!
Do I receive a certificate or accreditation after completing the course?
Yes, you'll get a verifiable Strategyzer certificate of completion when you finish the course.
What if I purchase the course and I'm not satisfied?
We're so confident you'll love it, we want you to be able to try it risk-free. If you don't like it, send an email to support@strategyzer.com and we'll give you a full refund.
What's the difference between the course and the book?
The course has more examples, downloadable tools, hands-on exercises, and deeper explanations to many of the concepts introduced in the books. The course is also sequenced with exercises to help you actually apply the concepts right away, not just learn and reference like the books.