- Upgrade your mindset from executing business plans to de-risking business ideas
- Become familiar with a systematic testing process
- Discover the importance of testing systematically, whether in startups or established organizations
Here's what you will learn
We've found a more effective way to turn you into a master of the testing process. Whether you've read the book or not, you'll get more with the course.
Only with this course can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.
Franziska Beeler is an education expert and product manager with 10+ years of experience. As the Head of Cloud Academy at Strategyzer, she develops online courses that help teams and individuals design better business models and value propositions, and de-risk new ideas with business experiments. Previous to developing learning content for Strategyzer, she has worked as a service design consultant and teacher. She holds an MBA in Knowledge Management and Organizational Learning.
Tendayi Viki is an author and corporate innovation expert. He helps companies innovate for the future while managing their core business. He has written two books; The Corporate Startup and The Lean Product Lifecycle.
He previously served as Director of Product Lifecycle at Pearson, where he co-developed an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. Tendayi has been shortlisted for the Thinkers50 Innovation Award and was named on the Thinkers50 2018 Radar List for emerging management thinkers to watch.
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.
Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
If you're not satisfied we'll give you your money back. That's it.
For learners interested in the business testing process
Mastering Business Models, Value Propositions & Business Testing + Strategyzer App
(plus applicable VAT)
Best deal for learners interested in our complete methodology
Mastering Business Models and Mastering Value Propositions Courses
(plus applicable VAT)
Best deal for learners interested in both methodologies
Is there a timeline to finish the course?
You will have 1 year of access to the course materials from the date and time of purchase of the course. As we update the course with newer content and videos, you will continue to have access until the year expires. After 1 year you can renew the course at a small fee.
How often will you update the course?
The course you are about to purchase is a 1st edition and we plan to update the course with more content, videos and a fresh design. You will receive an email that will notify you of the changes to the course. Changes to the course may impact your course progress. The exact release date of the 2nd edition is to be confirmed, but likely in Q2 2020. Once that update is complete, the license price will increase to USD $599.99. This will not impact users who purchased the course at the price of USD $499.99 from the 1st edition.
What is the content of the final course?
The course outline remains the same. We are updating the course with a fresh design, new videos from thought leaders like Steve Blank and Tendayi Viki, and more case studies.
Can I access Cloud Academy on my smartphone or tablet?
Yes, you can. Cloud Academy works on most mobile devices.
How is this course different from the book Testing Business Ideas?
Mastering Business Testing is complementary to Strategyzer’s newest book “Testing Business Ideas”, co-authored by David J. Bland & Alex Osterwalder. The online course covers the chapter TESTING with a focus on the systematic testing process that takes users through the four steps of testing: hypothesize, experiment, learn, and decide.
In 2020, we will also release an online Experiment Library, which covers the chapter EXPERIMENTS with a focus on how to select, plan, conduct and analyze various Discovery & Validation experiments.
Do I receive a certificate or accreditation after completing the course?
Yes, you’ll get a Strategyzer certificate of completion when you finish the course.
Can I download the course for future reference?
We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.