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A resource library to help you experiment better.
Plan out the testing of your business ideas, accounting for variables like importance, cost, reliability, and time required with this powerful tool.
Learn from the experiments you conducted using the Test Card by critically assessing your tests and drawing conclusions from them.
A visual way to track the progress of your hypotheses, experiments and evidence manually to minimize the risks of your business idea.
A reference guide that covers a number of testing techniques that you can apply during the search and design phase of your business ideas.
David Bland explains how systematically testing business ideas can dramatically reduce the risk and increase the likelihood of success of any new venture or business project. David also gives practica... Read More >
July 3, 2019
Alexander Osterwalder, David Bland
Strategyzer co-founder Alex Osterwalder shares some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run th... Read More >
June 4, 2018
Alexander Osterwalder
Design your business model or value proposition then determine what needs to be true for your idea to work
Test your most critical hypotheses with well thought-out experiments
Go out to the real world and talk to potential customers
Study your evidence to see whether it validates or invalidates your hypotheses
Make informed decisions to move your idea forward: pivot, persevere or abandon
A self-paced online course that teaches you how to reduce risk and uncertainty of new business ideas through the 5 steps of the Testing Process.
Felt the pain of building something that flopped? Utilize Lean Startup principles to validate your assumption with our beautifully practical Testing Dashboard, and workflow. You will flag unproven hypotheses, design experiments to de-risk them, delegate their execution, and collect evidence. When the results are clear, you will share key insights, and adjust your model. Repeat this "learning loop" to succeed!
Rapidly sketch and analyze Business Models to identify their potential with the official web-app from the makers of Business Model Generation, Value Proposition Design and Testing Business Ideas.