The Value Proposition Canvas
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
Value Proposition Canvas is a tool for marketing experts, product owners, and value creators. This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.
Why use the Value Proposition Canvas?
Precisely define your customer profiles
Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.
Visualize the value you create
Define the most important components of your offering, how you relieve pain and create gains for your customers.
Achieve product-market fit
Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.
The Value Proposition Canvas explained
A 2 minute overview of the Value Proposition Canvas, a tool for marketing experts, product owners, and value creators. This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
Pick a problem your team is facing this quarter.
There is likely a playbook for it.
Strong value proposition and differenciation with Gen AI
Sharpen your value proposition, test stronger messaging, and find what makes buyers act.
Competing on business models
Use proven strategy tools to analyze your business model and make clearer competitive choices.
Idea generation
Turn customer insights into stronger ideas, then prioritize what deserves testing next.
Run customer profile interviews
Run better interviews, capture real evidence, and turn conversations into useful customer profiles.
