The Value Proposition Canvas

Create the value your customers want

A simple way to understand your customers needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.

The Value Proposition Canvas Play Button

Learn how the Value Proposition canvas works in 3.5 minutes

The Value Proposition Canvas Play Button

Learn how the Value Proposition canvas works in 3.5 minutes

Mastering Value Propositions

Mastering Value Propositions New

An online course that will teach you how to better understand customers, and create value propositions that sell.

  • 60 Day money-back guarantee