Menu
Free Pack
Buy Now

Design-Test-Repeat Cycle Visual

  1. Home
  2. /
  3. Blog
  4. /
  5. Design-Test-Repeat Cycle Visual

At Strategyzer we value simplicity, visual tools and iterative prototyping. Over the years, we have used these principles to refine one of our favorite visuals: the Design-Test-Repeat cycle. Check out how our visual language has changed over the years to see how our iterations have made this visual more clear and concise over time.

We believe in visual business tools that are both simple and conceptually sound. A clear visual tool can replace a thousand words, and can describe a process without leaving any room for questions.

Just as we would iterate on a business ideas, we also iterate on our own tools and visuals. Over the past 10 years we have worked on our Design-Test-Repeat visual to clarify the process and increase user adoption.

What do you think of our iterations?

Version 1 from Business Model Generation

strategyzer-blog-book-visual-1

Version 2 from Value Proposition Design

strategyzer-blog-book-visual-4

Version 3 from Cloud Academy

strategyzer-blog-book-visual-2

Version 4 from Testing Business Ideas

strategyzer-blog-book-visual-3


Looking for more on the design-test-repeat process? Check our latest Cloud Academy Testing Course or our upcoming book Testing Business Ideas.

For more detail on our co-founder Alan Smith’s design process and iterations, check out the image carousel below.

Design-Test-Repeat
Alex_Osterwalder_Strategyzer-2

Masterclass for Business Model Innovators

Find the Masterclass closest to you

Learn more

You May Also Like

Written by Frederic Etiemble
courses-index-bmc-865fd1e85c814803cb9e4086d3a0601920a53c1f4c7cbc66a53b3c50606a19f2

Mastering Business Models

A practical and convenient way to learn how to design successful business models.

Learn more

No Comments Yet

Let us know what you think