Free Pack
Buy Now

Innovation Process: The Design-Test-Repeat Cycle

Visualizing the Critical Steps of the Innovation Process


At Strategyzer we value simplicity, visual tools and iterative prototyping. Over the years, we have used these principles to refine one of our favorite visuals: the Design-Test-Repeat cycle. Check out how our visual language has changed over the years to see how our iterations have made this visual more clear and concise over time.

We believe in visual business tools that are both simple and conceptually sound. A clear visual tool can replace a thousand words, and can describe a process without leaving any room for questions.

Just as we would iterate on a business ideas, we also iterate on our own tools and visuals. Over the past 10 years we have worked on our Design-Test-Repeat visual to clarify the process and increase user adoption.

What do you think of our iterations?

Version 1: Business Model Generation


Version 2: Value Proposition Design


Version 3: Cloud Academy


Version 4: Testing Business Ideas


Looking for more on the design-test-repeat process? Check our latest Cloud Academy Testing Course or our book Testing Business Ideas.

For more detail on our co-founder Alan Smith’s design process and iterations, check out the image carousel below.


Testing Business Ideas

How to increase the success of any venture.

Order now >

Testing Business Ideas
Testing Business Ideas

Testing Business Ideas

How to increase the success of any venture.

Comments (1)