A new online course that teaches you how to reduce risk and uncertainty of new business ideas

  • Apply a clear and practical methodology for testing business ideas
  • Build your team’s experimentation skills at scale
  • Learn to design experiments that produce strong evidence
  • Create a shared language around testing and innovation in your organization

Co-Create with Strategyzer

Help us to build our newest online course

We are in the midst of developing the course, and we wanted to offer you a unique opportunity to co-create the course with the makers of the Business Model Canvas and Value Proposition Canvas. We have a limited number of licenses for the first 300 users that take us up on our offer to beta test the course.

buy now 

* Get access to the first four lessons immediately with more to be released each month. Once we launch the final course, you will have full access without paying anything more.


Who will benefit from the course


Innovation labs

Use the testing process to identify new and reliable growth engines.


Product managers

Utilize a clear, customer-centric approach to de-risk new products, or improve existing products.


Sales & marketing teams

Better understand how to test new ideas to bring them to the market.


Innovation teams

Recognize when you have enough evidence to launch your idea and build a pitch deck.


Leaders and management

Help your team make progress by choosing the right experiments, collecting good evidence, gaining insights and making good decisions on next actions.

What you'll learn

This online course will take you through the five stages of the testing process. 

What you'll learn

1. Extract hypotheses

Design your business model or value proposition then determine what needs to be true for your idea to work

2. Design experiments

Test your most critical hypotheses with well thought-out experiments

3. Collect evidence

Go out to the real world and talk to potential customers

4. Generate insights

Study your evidence to see whether it validates or invalidates your hypotheses

5. Take action

Make informed decisions to move your idea forward: pivot, persevere or abandon

How it works

The prototype

Just like you, we are in the process of creating a new value proposition, and we want to test it with like-minded users.  We are offering a prototype of our Testing course to a limited number of users. The first 300 people to sign up will get the course at a reduced fee of USD $399.99 and will also have access to the full course at no extra cost once it is ready to go later this year.

Staggered learning

Upon purchasing the course, two chapters will be made available to you immediately - that’s 14 videos and 3 exercises to practice what you’ve learned. We will then provide updates and further lessons on a monthly  basis.


We’ll ask for your feedback throughout the course so we can learn  directly from our users and build the best learning experience for you. Our course designers, Franziska Beeler and Tendayi Viki may reach out to you directly for insights and improvements. However, feedback is not mandatory to participate in this beta-launch.

The final course

Once we release the final course you will have full access without paying anything extra. By purchasing the course in the prototype phase, you’ll only pay USD $399.99 - saving 33% off the USD $599.99 price of the final course.  

The Cloud Academy advantage

Bite-sized online video lessons, hands-on interactive exercises and case studies to learn and practice the testing methodology. Learn at your own pace on a mobile-friendly platform.

Need more information?

Please fill out this form and we will be happy to contact you about the Testing Course Prototype.


Frequently asked questions 

Is there a timeline to finish the course?

You will have 1 year of access to the course materials from the date and time of purchase of the prototype. Once you receive access to the final course, you continue to have access until the year expires.

How often will you update the course?

At the moment we are planning to update the course once a month. You will receive an email that will notify you of the changes to the course. Changes to the course will impact your course progress.

When will you release the final course?

The exact release date is to be confirmed, but it will be in 2019.

What is the content of the final course?

The exact content of the final course is to be determined and dependent on your feedback.

Do I receive a certificate or accreditation after completing the course?

Yes, you’ll get a Strategyzer certificate of completion when you finish the final course. There won’t be a certificate for the prototype.

Is providing feedback mandatory?

No, providing feedback is not mandatory in order to purchase the prototype. 

Can I download the course for future reference?

We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.

Can I access Cloud Academy on my smartphone or tablet?

Yes, you can. Cloud Academy works on most mobile devices.