Value Proposition Design

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.

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Tired of endless text? Value Proposition Design simplifies complex ideas into quickly readable illustrations with only the most practical, important details. The result? You'll learn more, in less time, and have fun along the way.

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Apply what you learn

This exclusive online companion is no afterthought. It’s been designed from the ground up to help you apply what you learn in the book. Inside, you’ll find exercises guiding you step by step through the messy process of designing and testing a great value proposition. You'll also get dozens of downloadable tools, templates, and posters all designed to amplify the power of the book.

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The first new book in 4 years since global phenomenon Business Model Generation, you don't want to miss the beginning of this next wave.

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Helpful workbook

Value Proposition design dives into the value creating areas of the business model canvas and provides many exercises and schematics to help lead a group, team or individual through the process of discovering what customers need, what pains they ... Read more >

— R. Eames

oct. 17, 2018 • Amazon

Could have been six stars

I got so much practical help from this book! I work for a non-profit and came away with dozens of practical applications, so I think this could be used for almost any industry. It could have gotten six stars, if that were possible, but some of ... Read more >

— Mark L.

août 5, 2015 • Amazon

Solid Framework

I needed a solid framework to help my business and my clients businesses sell products and services that create value for our customers. This book did the trick. I like how visual the content is which makes the concepts super easy to understand ... Read more >

— Jason K. J.

janv. 5, 2020 • Amazon

Time well spent

As a lightweight method for capturing and creating a common view of how a company or product is attractive to its customers it's worth the read. Osterwalder sets out in methodical detail how to apply this method and capture insight that can be ... Read more >

— Neil K.

févr. 23, 2018 • Amazon