Obsess over your customers
Go beyond products and features to increase your customer understanding. Apply our tools to design value propositions based on what matters most to customers.
Train yourself or your team to design, test, and master innovation with our renowned tools and methods.

Go beyond products and features to increase your customer understanding. Apply our tools to design value propositions based on what matters most to customers.
Confidently tell the story of how your products and services create value for customers and your business.
Work through proven methodologies step-by-step with guided playbooks. Each playbook walks your team through a specific strategic challenge, from validating new business ideas to mapping your competitive landscape—with collaborative exercises, templates, and real-world examples that keep everyone aligned and moving forward together.
We don't just tell you what to do; we show you how to do it with hands-on exercises and real-world examples.
Our courses are interactive and engaging with relatable case studies and useful exercises to apply what you've learned.
We offer practical guidance that you can use in real-world situations, rather than just theoretical concepts.
Give employees, company-wide the ability to design, test and adapt value propositions that customers want – and business models that can scale.
Spread new tools and processes across your organization with this innovative and scalable approach to skills development.
