Why you should attend a Strategyzer Masterclass?

Too many entrepreneurs and innovators execute ideas prematurely because they look great on paper, only to learn later that their vision turned out to be a hallucination. Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas. 


In this virtual Masterclass, David J Bland will go beyond his best-selling book Testing Business Ideas, and share with you the latest thinking and trade secrets. Designed by a team that has been running virtual workshops for over a decade, this Masterclass is hands-on and practical with high energy, countless exercises, and tremendous take-home value.

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Designing World-Class Experiments

  • Identify and refine hypotheses underlying a business idea 
  • Use Assumptions Mapping to prioritize what hypothesis to test first
  • Choose a way to test a business idea from a library of 44 experiments 
  • Pick the right experiment at the right time 
  • Design and run a Discovery experiment 
  • Apply sophisticated interviewing techniques & pitfalls

Designing Experiment Sequences

  • Experience a live prototyping session for a selection of experiments 
  • Use templates to design your own experiments 
  • Experiment sequences for B2B, B2C and B2B2C
  • Make data-influenced decisions
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Managing the Testing Process

  • Team design, behavior and environment 
  • Experiment ceremonies 
  • Apply innovation metrics to measure how you’re reducing risk 
  • Portfolio management & funding ideas
  • Get funding

What You’ll Get

You’ll acquire the tools and processes needed to reduce the risk & uncertainty of new ideas: 

  • Reduce the risk of costly failure through a systematic testing process 
  • Make testing a repeatable process in your organization: team design, stakeholder communication, experiment flow, and measuring progress 
  • Identify the right experiment for your riskiest hypotheses from a library of 44 Desirability, Viability and Feasibility experiments
  • How to start with small bets and increase spending on your journey from discovery to validated business idea
  • Design experiments that produce the market feedback you need to learn whether your idea works or not

Virtual Environment, Real Learnings

We believe online experiences shouldn’t be a mere duplication of in-person events. Drawing on our decade-long expertise of running workshops online, we’ve designed a unique and engaging virtual Masterclass that is guaranteed to be an invaluable learning experience. 


The more time you can dedicate to the pre-work, the more successful you and your team mates will be during this virtual event.

  • Join our Masterclass Slack community to get to know our facilitators and network with other participants 
  • Get access to a 45-min online course Introduction to Business Testing 
  • Complete onboarding activities in the Strategyzer platform 

During the workshop: 

  • Interactive, high-energy Zoom meeting with hands-on exercises and break-out sessions on the Strategyzer platform  
  • Work in small teams to apply what you’ve learned 
  • Strategyzer co-facilitators to support team work 


  • Continue to have access to our Slack community, online course, videos from the Masterclass and projects you worked on in the Strategyzer platform for 1 month 
  • Receive a certificate of completion

Who Should Attend


Understand the future viability of your business idea. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence to turn your side hustle into a business.

Corporate Teams

Clarify the testing process.  Build your innovation practice. Communicate evidence and progress to stakeholders. Find the right experiment for the next big risk.


Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.

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Potential Masterclasses*

3 Half-day Sessions

May 2021


Alexander Osterwalder
David Bland

Alexander Osterwalder, David Bland

*The “Potential Masterclasses” will be scheduled as soon as we collect enough interest for specific dates.