Join David Bland, author of the international bestseller "Testing Business Ideas" as he leads us through the process of reducing the risk of a new business idea.
Choose Your City
There are currently no physical Masterclasses scheduled
Learn the methods to reduce the risk of new business ideas, and increase the likelihood of success for any new venture or business project.
Day 1: Testing Products & Services
Design a product or service that addresses the customer’s jobs, pains and gains, using the Value Proposition Canvas
Identify Desirability hypotheses underlying your idea
Prioritize what hypothesis you will test first
Design a Desirability experiment to test your most important hypothesis
Learn how to make experiments stronger
Build the artefact to run your experiment
Get out of the building and test your hypothesis with real people
Come back and share your learnings
Use affinity mapping to sort your evidence and identify themes
Decide which experiment to run next
Day 2: Testing a Business Model
Identify and prioritize your business idea’s underlying Feasibility and Viability hypotheses
Create a low-fi prototype to test your business idea
Experience a live prototyping session for a selection of Feasibility and Viability experiments
Day 2: Managing the Process
Team design, behavior and environment
Experiment ceremonies
Experiment sequences for B2B, B2C and B2B2C
Principles of experiment flow
Track your progress with the Innovation Project Scorecard
What You’ll Get
You’ll acquire the tools and processes needed to reduce the risk & uncertainty of new ideas:
Reduce the risk of costly failure through a systematic testing process
Make testing a repeatable process in your organization: team design, stakeholder communication, experiment flow, and measuring progress
Identify the right experiment for your riskiest hypotheses from a library of Desirability, Viability and Feasibility experiments
How to start with small bets and increase spending on your journey from discovery to validated business idea
Design experiments that produce the market feedback you need to learn whether your idea works or not
Who should attend
Solopreneurs
Understand the future viability of your business idea. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence to turn your side hustle into a business.
Corporate Teams
Clarify the testing process. Build your innovation practice. Communicate evidence and progress to stakeholders. Find the right experiment for the next big risk.
Startups
Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.
Masterclass Reviews
What others thought about the Masterclass:
The workshop was fabulous. It was not just theory, but an action-oriented approach to Business Model innovation.
Hrridaysh Deshpande
DYPDC College
India
It adds another level to holistic design thinking.
Bart Jensen
Studio Spark
Belgium
The best framework to align your entire organization to create and sustain value.
David N. Morris
Cochlear Ltd.
UK
This is definitely an activity I recommend to any business serious about its future.
Nabil Harfoush
Manara International Resources Inc.
Canada
Learning to collaborate on the design of a business model may be the most important lesson for creating business advantages.
Michael Anton Dila
Founder, UNFINISHED
Canada
Utterly practical, easily understood, and very valuable — a genuinely useful contribution to business leaders in every industry.
Richard Hunter
Gartner
USA
The concepts presented were practical yet very innovative and cutting-edge.
Serge Hauert
McKinsey & Company
France
I have participated in a lot of workshops, this was one of the best. The day after, my team was able to fix new and promising lines of business!
Dave Gray
The Connected Company
USA
I have been using the Canvas with tons of clients, but attending the masterclass has improved my understanding and ability ten-fold.
*The “Potential Masterclasses” will be scheduled as soon as we collect enough interest for specific cities.
Where should we host the next Masterclass?
We collect votes for specific cities in which you would like us to deliver a Masterclass. At the end of each season we review the votes and, based on your level of interest, we select a new city.
