2-day Masterclass
Join David Bland, author of the international bestseller "Testing Business Ideas" as he leads us through the process of reducing the risk of a new business idea.
Learn the methods to reduce the risk of new business ideas, and increase the likelihood of success for any new venture or business project.
Day 1: Testing Products & Services
Day 2: Testing a Business Model
Day 2: Managing the Process
You’ll acquire the tools and processes needed to reduce the risk & uncertainty of new ideas:
Understand the future viability of your business idea. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence to turn your side hustle into a business.
Clarify the testing process. Build your innovation practice. Communicate evidence and progress to stakeholders. Find the right experiment for the next big risk.
Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.
The workshop was fabulous. It was not just theory, but an action-oriented approach to Business Model innovation.
Hrridaysh Deshpande
DYPDC College
India
It adds another level to holistic design thinking.
Bart Jensen
Studio Spark
Belgium
The best framework to align your entire organization to create and sustain value.
David N. Morris
Cochlear Ltd.
UK
This is definitely an activity I recommend to any business serious about its future.
Nabil Harfoush
Manara International Resources Inc.
Canada
Learning to collaborate on the design of a business model may be the most important lesson for creating business advantages.
Michael Anton Dila
Founder, UNFINISHED
Canada
Utterly practical, easily understood, and very valuable — a genuinely useful contribution to business leaders in every industry.
Richard Hunter
Gartner
USA
The concepts presented were practical yet very innovative and cutting-edge.
Serge Hauert
McKinsey & Company
France
I have participated in a lot of workshops, this was one of the best. The day after, my team was able to fix new and promising lines of business!
Dave Gray
The Connected Company
USA
I have been using the Canvas with tons of clients, but attending the masterclass has improved my understanding and ability ten-fold.
Benson Garner
USA
We collect votes for specific cities in which you would like us to deliver a Masterclass. At the end of each season we review the votes and, based on your level of interest, we select a new city.