Strategyzer Masterclass

London September 2019


Thursday, Sept 12th 2019

Friday, Sept 13th 2019

9:00AM to 5:00PM


The Yard

89 Worship St.
EC2A 2BF, London
United Kingdom

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Meet the Speaker

Alexander Osterwalder

Alexander Osterwalder

Entrepreneur, Speaker and Business Theorist

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50, called the “Oscars of Management Thinking” by the FT, and currently ranks #7 among the leading business thinkers of the world.

In 2013 he won the inaugural Innovation Luminary Award by the European Union. Alex is lead author of Business Model Generation and Value Proposition Design, which sold over a million copies in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time, and the German edition was named Management Book of the Year 2011.

He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST, and IMD. Alex works regularly with senior executives from leading companies such as Bayer, Bosch, WL Gore, and Fortune 500 companies such as Mastercard on projects related to strategy and innovation.

Masterclass Agenda

Day 1: Tools and Prototyping

  • 08:00
    • Registration opens
  • 09:00 – 10:30
    • Value Proposition Design
    • Creating Value for Customers
    • The Value Proposition Canvas
    • Value Proposition Design Best Practices
    • Coffee Break
  • 11:00 – 12:30
    • Business Model Innovation
    • The Corporate Innovation Landscape
    • The Leadership Challenge & Ambidextrous Organizations
    • Types of Innovation
    • The Business Model Canvas
    • Business Model Innovation Best Practices
    • Lunch Break
  • 13:30 – 15:30
    • Design Thinking & Innovation
    • Design Thinking
    • Ideation Techniques
    • Protoyping Techniques
    • Coffee Break
  • 16:00 – 17:00
    • Evaluating Business Model Mechanics
    • Design Improvement with Business Model Mechanics
    • Pitching: How to impact your audience?
    • Day 1 wrap-up

Day 2: Testing and Evolution

  • 08:00
    • Doors open
  • 09:00 – 11:00
    • Testing and de-risking Innovation
    • Why do innovations fail?
    • Customer Development and LEAN startup
    • Testing Library
    • Coffee Break
  • 11:00 – 12:30
    • Innovation Metrics
    • Innovation Metrics & Innovation Accounting
    • Prototyping Profit
    • Innovation Process & Sprints
    • Lunch Break
  • 13:30 – 15:30
    • Business Model Evolution
    • Business Model Disruption
    • Business Model Shifts
    • Blue Ocean Strategies
    • Coffee Break
  • 16:00 – 17:00
    • Managing Innovation & Portfolios
    • Innovation Culture
    • Innovation Portfolios
    • Organizational Structures
    • Masterclass wrap-up

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