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Why you should attend a Strategyzer Masterclass?

Millions of business people use our methods to strategize, innovate, and grow in organizations around the world. Discover all the tools and processes from our 3 Best-Selling Books and the latest upcoming book "The Invincible Company".


Business Model Innovation

  • The Corporate Innovation Landscape
  • The Leadership Challenge & Ambidextrous Organizations
  • Types of Innovation
  • The Business Model Canvas
  • Business Model Innovation Best Practices
  • Evaluating Business Model Mechanics
  • Design Improvement with Business Model Mechanics
  • Pitching: How to impact your audience?
  • Business Model Disruption
  • Business Model Shifts
  • Blue Ocean Strategies

Value Proposition Design

  • Creating Value for Customers
  • The Value Proposition Canvas
  • Value Proposition Design Best Practices
  • Design Thinking
  • Ideation Techniques
  • Prototyping Techniques
testing business ideas hero icon
Testing and de-risking Innovation
  • Why do innovations fail?
  • Customer Development and LEAN startup
  • Testing Library
Managing Innovation & Portfolios
(Brand New Concepts from The Invincible Company)
  • Innovation Culture
  • Innovation Portfolios
  • Organizational Structures
  • Innovation Metrics & Innovation Accounting
  • Prototyping Profit
  • Innovation Process & Sprints

What You’ll Get

You'll acquire the tools and processes needed for world-class strategy and innovation:

  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT),
  • Detect and prevent disruption risk of your existing business(es),
  • Improve your business design with business model patterns,
  • Create products and services customers want with Value Proposition Design,
  • Test new business ideas systematically to reduce the risk of failure,
  • Measure progress in de-risking new business ideas with innovation metrics,
  • Compete on business models rather than products, services and price only

Who Should Attend

Leaders, senior executives, strategists, innovation managers, entrepreneurs, consultants or business coaches; anyone looking for hands-on tools for strategy and innovation. We welcome participants at any level of experience with our methodology, from beginner to advanced.

Masterclass Reviews

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Scheduled Masterclasses


February 25-26 2020

Alexander Osterwalder

Alexander Osterwalder


June 2-3 2020

Alexander Osterwalder

Alexander Osterwalder


May 7-8 2020

In English

Alexander Osterwalder

Alexander Osterwalder

Potential Masterclasses*


Fall 2020

Alan Smith

Alan Smith

*The “Potential Masterclasses” will be scheduled as soon as we collect enough interest for specific cities.

Where should we host the next Masterclass?

We collect votes for specific cities in which you would like us to deliver a Masterclass. At the end of each season we review the votes and, based on your level of interest, we select a new city.