The Business Model Canvas allows you to describe any business model based on nine fundamental building blocks. It’s a practical business tool to design, test, implement, and manage business models over their lifecycle.

Build your confidence by sketching out an actual example. Download the Business Model Canvas and map out Google’s business model for Google Search. In this short exercise, don’t go into the details of other offerings such as Android or Google Apps. Just sketch out the big picture for Google Search.

 

How do the Value Proposition Canvas and the Business Model Canvas connect? Watch Yves Pigneur explain what he means by creating value for your customer and your business.

Apply what you have learned in your own context, and sketch out an existing business model of your choice with the help of the Business Model Canvas. It’s best to select a business model that you think is particularly interesting or a business model that you know well.

Download the Business Model Canvas Instruction Manual

Assess the design of the business model you previously mapped out with the help of seven questions. This assessment will help you think beyond products and services and get you focused on why some business model perform better than others.

7 Questions to Assess Your Business Model Design

Business models are designed and executed in specific environments. Developing a good understanding of your organization’s environment – for example your competition – helps you conceive stronger, more competitive business models.

Map the environmental forces and trends that impact the business model you previously mapped out. Each card of the Business Model Environment Card Deck contains trigger questions to help you identify the forces and trends that might influence your business model

Download the Business Model Design Space Card Deck 

Ready to Master Business Models? Now that you have the basics of the Business Model Canvas, go deeper with our full-length course Mastering Business Models!