Free Online Course: Introduction to the Business Model Canvas

Learn the basics and get familiar with the Business Model Canvas.

  • Learn the 9 blocks of the Business Model Canvas
  • Sketch out a Business Model for Google and compare 
  • Sketch out your own Business Model
  • A great intro for our Mastering Business Model Models Online Course!
Mastering Business Models-MBM-Course

Introduction to the Business Model Canvas

Run through these exercises to learn the basics of the Business Model Canvas

The Business Model Canvas - Canvas
Step One: Learn the Building Blocks
5 mins
The Business Model Canvas allows you to describe any business model based on nine fundamental building blocks. It’s a practical business tool to design, test, implement, and manage business models over their lifecycle.

Watch the video

Step Two: Download and Sketch
30 Mins

Build your confidence by sketching out an actual example. Download the Business Model Canvas and map out Google’s business model for Google Search. In this short exercise, don’t go into the details of other offerings such as Android or Google Apps. Just sketch out the big picture for Google Search.


Download the Canvas

Step Three: Compare
10 mins
Watch Alex Osterwalder sketch out Google’s business model for Google Search. How close was your sketch? Don't worry if it's not exactly the same, it takes time and practice!

Watch the video

Step Four: Value Propositions
5 mins
How do the Value Proposition Canvas and the Business Model Canvas connect? Watch Yves Pigneur explain what he means by creating value for your customer and your business.

Watch the video

BMC - Instruction Manual
Step Five: Sketch Your Own
15 Mins
Apply what you have learned in your own context, and sketch out an existing business model of your choice with the help of the Business Model Canvas. It’s best to select a business model that you think is particularly interesting or a business model that you know well.

Download the Business Model Canvas Instruction Manual

block 2
Step Six: Assess Your Business Model Design
5 Mins
Assess the design of the business model you previously mapped out with the help of seven questions. This assessment will help you think beyond products and services and get you focused on why some business model perform better than others.

7 Questions to Assess Your Business Model Design

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Step Seven: Business Model Environments
30 Mins
Business models are designed and executed in specific environments. Developing a good understanding of your organization’s environment – for example your competition – helps you conceive stronger, more competitive business models.

Watch the video

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Step Eight: Map an Environment
20 mins

Map the environmental forces and trends that impact the business model you previously mapped out. Each card of the Business Model Environment Card Deck contains trigger questions to help you identify the forces and trends that might influence your business model

Download the Business Model Design Space Card Deck 

Mastering Business Models-MBM-Course
Take the full course
6 hours of content

Ready to Master Business Models? Now that you have the basics of the Business Model Canvas, go deeper with our full-length course Mastering Business Models!

Learn more

Mastering Business Models

Ready to go deeper? Take our full length online course: Mastering Business Models

Mastering Business Models-MBM-Course

More Skills

While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.

More Media

Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.

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Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

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Mastering Business Models

Single Course


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For learners expressly interested in the Business Model Canvas

  • 13 lessons on 6 key topics
  • Over 70 bite-sized “steps”
  • Over 50 high-quality videos
  • 8 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

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Mastering Business Models, Value Propositions & Business Testing + Strategyzer App


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Mastering Business Models and Mastering Value Propositions Courses


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