The Value Proposition Canvas

Achieve Product-Market fit by adding real value to your product/service. Get started using the Value Proposition Canvas.

The Value Proposition Canvas

Download "The Value Proposition Canvas"

Why use the Value Proposition Canvas?

Define your customer profiles

Define your customer profiles

Identify customer's major jobs-to-be-done, the gains they perceive by getting their jobs done, and the pains they face when trying to do their jobs. 

Visualize the value you create

Visualize the value you create

Define the most important components of your offering, how you relieve pains and create gains for your customers.

Achieve Product-Market fit

Achieve Product-Market fit

Adjust your Value Proposition based on insights gained from customer evidence and achieve Product-Market fit.

Download the Value Proposition Canvas.