Achieve Product-Market fit by adding real value to your product/service. Get started using the Value Proposition Canvas.
Identify customer's major jobs-to-be-done, the gains they perceive by getting their jobs done, and the pains they face when trying to do their jobs.
Define the most important components of your offering, how you relieve pains and create gains for your customers.
Adjust your Value Proposition based on insights gained from customer evidence and achieve Product-Market fit.