Capital Allocation Playbook: Invest in Promising Ideas and Kill Bad Ones

Master capital allocation for new ideas with Strategyzer’s playbook. Learn to uncover winning ideas, retire losing ones fast, and boost ROI. Make bold, smart bets that drive growth. Simple tools. Clear steps. Smarter decisions.

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Time commitment
2-4h /week | 6-12 weeks
Price starting at
$799
Enrol in the Program now
Get 
$500
 off by enrolling today. New programs launch in spring/early summer 2025. A full refund is guaranteed if it is not launched as scheduled.
PROGRAM OUTCOMES

What you will achieve

Prioritize High-Impact Ideas

Use the Portfolio Map, Strategic Fit, and innovation metrics to spot, assess, and back ideas that align with strategy and show high growth potential.

Kill underperformers and back winners

Use Strategyzer innovation metrics to assess evidence and track progress. Confidently stop projects with poor traction to reallocate resources to stronger bets.

Create a Balanced Innovation Portfolio

Leverage the Portfolio Map to design a diverse mix of exploratory and exploitative initiatives. Ensure a healthy balance between risk, return, and long-term value creation.

See how companies similar to yours have successfully transformed their approach to strategy and innovation

Many companies provide innovation tools, theoretical knowledge, and training programs. What sets Strategyzer apart is the way they blend all these elements into an actionable format. This approach helps you take concrete steps and start doing, rather than wasting valuable time figuring out how to begin.

Ignacio Ipharraguerre
Ignacio Ipharraguerre
VP Research & Innovation

The solution helps us de-risk ideas from a consumer standpoint but also make sure that what we are working on can make a profit. These experiments help to prove there is market desirability.

Brian Rice
Brian Rice
Head of Innovation

Thanks to Strategyzer, we’ve been able to acquire proven methods and established innovation management processes fast, so we didn’t have to reinvent everything from scratch.

Antonis Hadjiantonis
Antonis Hadjiantonis
Innovation Director
#1
Most popular tool to learn innovation & entrepreneurship
200k+
Companies guided by Strategyzer frameworks
Top 10
Most cited business 
book of all time 
(Financial Times)
178+
Countries where our processes help empower teams
HOW IT WORKS

Your path to practical results

Play

Whether you’re in marketing, sales, product, or innovation, Strategyzer programs help you learn fast, apply instantly, and track real progress. From B2B value propositions to pricing, business models, and beyond, our proven tools help you tackle real business challenges and scale impact with confidence.

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Learn fast

For 20+ years, we’ve made tough and universal business challenges simple: Value Propositions, Business Models, Innovation Culture. Learn fast with bite-sized lessons to master practical tools that boost revenue, margins, and profit.

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Apply now

You don’t learn surgery from textbooks. The same goes for business. We help you apply what you learn, right away. Our programs are built for instant action, so you can apply the tools to your own business challenges and turn insight into results.

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Track Progress

Learning and doing don’t automatically guarantee progress. Our programs are outcome-driven. We measure whether you and your team are actually moving the needle. If you’re not monitoring progress, you can’t know if you’re on track to create value.

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Get results

In the end, results are what count. Our programs blend proven tools, processes, and best practices to boost your chances of success. Companies and teams that use our programs gain the confidence to deliver quality results company-wide.

Invest in innovation that delivers measurable growth

LIMITED OFFER

Save $500 on our upcoming program launch! Our new programs are designed to accelerate your skill development, streamline implementation, and help you achieve critical organizational objectives. Apply code GROWTH500 at checkout to claim your discount.

New programs launch in spring/early summer 2025. A full refund is guaranteed if it is not launched as scheduled.

Individual

$799
per year

A flexible, on-demand learning journey that builds essential innovation skills at your own pace with practical tools you can apply immediately.

Access to the Strategyzer platform

Self-paced, start anytime

Get a 12-month access

Team

$5,000
per project

Transform how your team approaches innovation by learning together and applying proven tools to create tangible business value and measurable outcomes.

Up to 6 team members on one program

Access to the Strategyzer platform and collaboration tools

Track your team’s progress

Self-paced, start anytime

Enterprise

Custom
per year

Scale innovation capabilities across your organisation with customised programs designed to drive strategic growth and lasting organisational change.

Manage multiple teams and members

Custom program library

Access to the Strategyzer platform and collaboration tools

Track and manage team progress

Self-paced, start anytime

Invest in innovation that delivers measurable growth

LIMITED OFFER

Save $500 on our upcoming program launch! Our new programs are designed to accelerate your skill development, streamline implementation, and help you achieve critical organizational objectives. Apply code GROWTH500 at checkout to claim your discount.

New programs launch in spring/early summer 2025. A full refund is guaranteed if it is not launched as scheduled.

Individual

Upcoming
per year

Learn with the support of a certified coach who guides you through the process.

We aim to connect you with certified independent Strategyzer coaches in our network.

Team

$10,000
per project

Go further with coaching that turns team learning into business outcomes.

Up to 6 team members on one program

Access to the Strategyzer platform and collaboration tools

Track your team’s progress

Self-paced, start anytime

Coached by Strategyzer

Enterprise

Custom
per year

Scale learning and impact across your organisation with hands-on guidance.

Manage multiple teams and members

Custom program library

Access to the Strategyzer platform and collaboration tools

Track and manage team progress

Self-paced, start anytime

Coached by Strategyzer

Register for free on the Strategyzer Platform to complete purchase

These are the questions we get asked a lot

What business challenges can Strategyzer programs help solve?

Strategyzer programs directly address the tough business challenges you're facing right now:

  • Teams that aren't sufficiently customer-centric
  • Difficulty articulating offers and value propositions that truly resonate with customers
  • Pricing strategies that feel off or aren't optimized
  • Misalignment between sales, marketing, and product teams
  • Innovation efforts that aren't delivering the results you've hoped for

Rather than offering abstract theory, we focus on creating traction—real sales, revenues, margins, and profits. Our programs translate over a decade of experience helping teams solve real business challenges into practical tools you can apply immediately.

Who should participate in Strategyzer programs?

Our programs are designed for diverse roles across your organization—executive teams, business leaders, innovation teams, marketing, sales, product management, strategy, and even finance professionals.

The common thread is a willingness to embrace a more innovative and experimental approach to growing revenue. Cross-functional participation often yields the strongest results, as it creates alignment around customer needs and builds a shared language for innovation across your organization.

We've found that the most successful implementations include both decision-makers and the teams responsible for execution.

How do we measure the ROI of this program?

Measuring innovation ROI is a common challenge we help teams overcome. Our program establishes clear metrics from the start, focused on three areas:

  1. Learning outcomes: Practical skills and frameworks your team can apply immediately
  2. Process improvements: Faster decision-making, reduced waste, and clearer direction
  3. Business results: New revenue streams, cost savings, and strategic advantages

We've seen clients achieve remarkable returns—from developing entirely new business lines to dramatically reducing time-to-market for innovations. The key is establishing the right metrics for your specific goals, which we'll help you define.

What matters most is traction—generating real sales, revenues, margins, and profits from your innovation efforts. Our programs are structured to track progress toward these tangible results.

How quickly can we expect to see results?

Unlike traditional training that takes months or years to translate into business impact, our programs are designed for immediate application. You'll learn the essentials and apply them to your real business challenges from day one.

Many clients see initial traction within weeks—whether that's improved team alignment, clearer value propositions, or more customer-centric offers. More substantial business results typically emerge within 3-6 months as your teams implement and refine their approaches.

The programs include built-in progress tracking so you can measure improvements as they happen.

How do we convince skeptical leaders to support this initiative?

This is precisely the challenge our "diplomat" clients face daily. We understand the delicate balance of driving innovation teams while convincing leadership of the value.

Skeptical leaders are often persuaded by case studies, data and facts showing how similar organisations have benefited. We provide you with evidence-based arguments and frameworks specifically designed to help you make the business case for innovation.

Many of our most successful clients began with skeptical leadership that later became champions once they saw the early, tangible results from our structured approach.

The key is framing the conversation around business outcomes—not innovation for innovation's sake, but innovation as a means to drive sales, revenues, margins, and profits. This shifts the discussion from abstract theory to concrete business impact.

What are the differences between a Strategyzer program and a traditional course?

Unlike traditional courses that focus primarily on knowledge transfer, the Strategyzer program is built around practical application to your real business challenges.

Traditional courses often leave you with interesting concepts but no clear path to implementation. Our approach combines learning with doing—you'll work on your actual innovation projects using our proven tools and frameworks, with expert coaching to guide you.

The result is not just new knowledge, but tangible progress on innovations that matter to your business. We focus on creating traction, not just transferring information.

Is it required to take the program as a team?

While not strictly required, we've seen the greatest impact when multiple team members participate together. This creates a shared language and approach that dramatically improves implementation.

When individuals participate alone, they often struggle to translate their learning into organisational change. Teams, however, build momentum together and can support each other through the inevitable challenges of innovation work.

For enterprise clients, we recommend involving cross-functional teams including representatives from sales, marketing, product, and strategy to ensure alignment around customer needs and value creation.

How will this fit into our already busy schedule?

We understand the challenge of fitting innovation work into your already packed calendar. Many of our clients initially worry about time commitment, but find our structured approach actually saves time in the long run by preventing costly innovation dead-ends.

The program is designed with busy professionals in mind, with focused sessions and practical tools you can immediately apply to your current challenges. We've carefully balanced learning and application, so you're never wasting time on theory that doesn't translate to results.

Would you like to discuss specific scheduling options that have worked well for teams similar to yours?

Can this approach work alongside our existing processes?

Absolutely. Our methods are designed to complement, not replace, your existing processes.

Many of our clients initially integrate our tools with their current workflows, gradually expanding as they see results. The modular nature of our approach means you can start small and scale what works for your specific context.

We've successfully integrated with everything from traditional stage-gate processes to agile methodologies. What current processes are you looking to enhance?

Do we need previous innovation experience to benefit from this program?

No previous innovation experience is required. We've designed our approach to be accessible while remaining powerful for practitioners at all levels.

Our clients range from complete beginners to experienced innovation teams looking to sharpen their practice. The program provides a common language and structured framework that benefits everyone, regardless of starting point.

What's your team's current level of innovation experience? We can tailor our approach to meet you where you are.

Is the Strategyzer software included in this program?

Yes, the Strategyzer software platform is included as an integral part of the program. We've designed the software to streamline the innovation process and make collaboration easier, whether your team is co-located or distributed.

The software serves as both a learning tool during the program and a sustainability tool afterwards, helping teams continue applying the methods long after the formal program ends.

How does the software improve the quality of the experience?

The software transforms how teams collaborate on innovation, addressing common challenges we've observed across hundreds of organisations.

By providing a shared digital workspace, it eliminates the fragmentation that occurs when innovation artifacts are scattered across documents, presentations and emails. Teams can seamlessly capture insights, build business models, and test critical assumptions—all in one platform.

This structured approach brings rigour to what is often an unfocused process, helping teams make evidence-based decisions rather than relying on opinion or hierarchy. The result is not just better collaboration, but better innovation outcomes.

Many of our clients report that the software becomes essential to their innovation practice, serving as both a repository of institutional knowledge and a guide for applying the methodology correctly.

How do I get started with Strategyzer programs?

You can explore our program library online and pre-purchase those that align with your business challenges. By pre-purchasing, you also influence which programs we build first, helping shape our development roadmap.

For enterprise teams, we recommend contacting our sales team directly to discuss customized program options that align with your specific organizational needs and scale.

We're committed to helping you turn your business challenges into measurable results starting now.

Can I get a refund if the program doesn't start this spring or summer?

Yes, we offer a straightforward refund policy for program scheduling changes. If we're unable to deliver the program within your expected timeframe, you're entitled to a full refund.

We understand that timing is critical for innovation initiatives, especially when you've allocated resources and aligned team schedules. That's why we're transparent about our program dates and commit to honoring them.

If you have specific timing requirements for your innovation work, let's discuss them upfront to ensure we can meet your needs. We can also explore customized scheduling options for your team if the standard program dates don't align with your innovation roadmap.

Connect with our team about your business goals

Reach out about pricing, a demo, or team enrollment. We’ll be in touch shortly!