What does it take to create a culture with positive outcomes like happy employees, productivity, and most importantly profitability? Alex and Dave will share best practices, case examples, and walk you through our Culture Map tool to help you capture and discuss your company culture.

How to design an innovation culture
Strategyzer co-founder Alex Osterwalder and XPLANE co-founder Dave Gray talk about intentionally designing your corporate culture — especially for companies hoping to tackle innovation challenges.
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
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