Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.

Holger Nils Pohl is an internationally active Visual strategyst. He works through complexities in reasonable, absorbable units. He is the founder of the WorkVisual Institute, CEO of the Visual Manufactory GmbH and Creator of the WorkVisual App and a certified ScrumMaster. He cuttrntly lectures at the University of Arts Berlin and the Hochschule Macromedia, University of applied sciences.