Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.

Dr. Yves Pigneur is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. He earned his doctoral degree at the University of Namur, Belgium. He was the former editor-in-chief of the academic journal Systèmes d’Information & Management. Together with Alexander Osterwalder, they invented the Business Model Canvas and authored in 2010 the international bestseller “Business Model Generation” (million+ copies in 40 languages); and more recently “Value Proposition Design” & "The Invincible Company".