Co-founder of Strategyzer and creator of the Business Model Canvas. Alex has helped hundreds of organisations design and iterate their strategies using practical, visual tools that turn complex challenges into actionable moves.

Dr. Yves Pigneur is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. He earned his doctoral degree at the University of Namur, Belgium. He was the former editor-in-chief of the academic journal Systèmes d’Information & Management. Together with Alexander Osterwalder, they invented the Business Model Canvas and authored in 2010 the international bestseller “Business Model Generation” (million+ copies in 40 languages); and more recently “Value Proposition Design” & "The Invincible Company".