This interview was first published on Mark Bidwell's Innovation Ecosystem podcast here. 

In this discussion, Alex explains:

• The importance of visual tools like the Business Model & Value Proposition Canvas to guide business model innovation.
• The myth that innovation can only come from technology.
• The importance of creating a dual operating system culture: one focused on executing the present and one focused on inventing the future.
• Examples of companies like Amazon and how they maintain this dual culture.

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