We understand the challenge: you have promising ideas but aren't sure about the best path forward. As your guide through the innovation process, we've designed this sprint to help you rapidly shape your idea, test it through customer interviews, and analyze evidence to determine your next steps with confidence.
A 2-minute introduction by Alex Osterwalder of what you will cover.
Whether you're new to innovation or an experienced practitioner, this sprint provides a structured path to validate your ideas. Strategyzer will guide you through each step, from crafting your value proposition to conducting customer interviews. You'll conclude with a evidence-based presentation of your insights and a clear action plan.
What you'll learn
- Navigate the crucial first steps from idea to validated value proposition, supported by a profitable and scalable business model
- Master rapid testing techniques to gain early insights into your innovation's potential
- Showcase real innovation results in a fraction of the time it commonly takes
What you'll do
- Innovate in a customer centric way using our industry standard tools
- Deepen your customer understanding by mapping and then validating customer jobs, pains, and gains
- Conduct and analyse customer interviews with expert guidance from a Strategyzer coach.
What you'll receive
- Access to the Strategyzer Innovation Platform (1-year licence)
- Certificate of completion
- Evidence-based presentation you can share with your organization, summarising your customer insights and market validation.
Schedule
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Onboarding and preparation
- A 20-minute call with your dedicated Strategyzer coach to ensure your idea is ready for the first workshop (1 week before the sprint)
- Initial customer interview scheduling
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Day 1
- Live Kickoff workshop with Alex Osterwalder,
Mon. Jan 27, 2:00PM-5:30PM CET (8-11:30AM EST):
Shape your pre-existing idea with guidance from a Strategyzer coach, develop your customer-centric value proposition with the Value Proposition Canvas, design your business model with the Business Model Canvas. - Prepare to run customer interviews:
With coach guidance, create and refine the assets needed to conduct customer interviews. Once completed, you will run a practice interview. - Guided teamwork with coach support, where you will begin customer interviews.
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Day 2
- Guided teamwork with coach support where you will continue your customer interviews
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Day 3
- Guided teamwork with coach support where you will complete your customer interviews
- Live Wrap-up workshop with Alex Osterwalder,
Wed. Jan 29, 4:00PM-7.30PM CET (10AM-1:30PM EST):
Analyze evidence from customer interviews. Identify key patterns and insights. Synthesize insights into an evidence based presentation. Lastly, based on these insights, develop a plan on how to proceed.
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About Alex Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Alex Osterwalder has facilitated countless workshops across the world, both online and offline.
