In this webinar, we explain how to turn your company's capabilities—like products, tech, software, and data—into a clear, attractive bundle of products and services. You'll learn how to manage your offers more strategically and craft value propositions that speak directly to the priorities of multiple stakeholders in complex B2B sales. We'll walk you through practical tools and examples to help you move from tech features to business outcomes and create offers your customers actually want to buy.
What outcomes will you achieve from this webinar?
- Translate tech capabilities into customer value: Move beyond features to create offers that solve real business problems.
- Clear value propositions for multi-stakeholder decisions: Align your messaging with the needs of different decision-makers in complex B2B deals.
- Gain stakeholder insights with Customer Profile interviews and Value Scenes: Identify what matters to each decision-maker and tailor your offer to align with their priorities.
Who is this for?
- Sales and business development professionals working with complex technical products
- Marketing teams responsible for communicating technical value in B2B environments
- Product and innovation leaders seeking to improve commercialisation of their solutions
- Technical specialists who need to articulate business outcomes to non-technical stakeholders
Register below and secure your spot for Jun. 3rd at 4:00PM CET. Space may be limited.