The Invincible Company

Alex Osterwalder
Yves Pigneur
Alan Smith
Frederic Etiemble
Chris White
Lucy Luo
#
 min read
topics
Invincible Company

How to constantly reinvent your organization with inspiration from the world’s best business models.

Death and disruption

The vast majority of new business ventures fail. Existing businesses are under pressure of disruption. Our organizational culture is often making it worse.

Invent, improve, and manage

The book includes 50 success formulas derived from the world’s best business models, patterns to both invent new businesses and shift existing ones, and a practical toolkit designed for leadership and teams to collaborate.

Become an Invincible Company

Create a capability for constant reinvention by managing a portfolio of new ideas. Compete on superior business models not product, technology and price. Transcend industry boundaries.

Synopsis

Invincible companies not only know how to design superior business models but they constantly reinvent themselves.

In The Invincible Company, we demonstrate how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

The hands-on book contains several practical and essential tools including the Business Portfolio Map, Innovation Metrics, the Culture Map and a series of illustrated Business Model Mechanics.

The combination of these tools and our learnings will allow any company to forge a path toward becoming the next Invincible Company.

The book will benefit

Senior leaders

As a business leader you need transparency to understand which parts of your business have further potential to grow, which parts need renovation, and which parts are at substantial risk of disruption. You need to understand which initiatives have the potential to define tomorrow’s business. You aim to make sound investments in the future, while consciously managing risk.

Innovation leaders

As an innovation leader and team you help your organization de-risk ideas that keep it growing and improving. You put the tools, processes, and metrics in place that help manage innovation. You understand how to enhance innovation opportunities by embedding them in sound business models in order to disrupt entire arenas or renovate your company’s declining business models.

Entrepreneurs

As an entrepreneur your only goal is to de-risk your idea and turn it into a real business. You understand that the hard part of entrepreneurship is to constantly test, and adapt your idea based on input from the real world. You know that superior business models - rather than technology or product innovation alone - will allow you to disrupt entire industries and build a more sustainable business.

A seminal work for a generation of innovation.”
Amazon review

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Online course: Mastering Business Models

About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Yves Pigneur
Author, Speaker

Dr. Yves Pigneur is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. He earned his doctoral degree at the University of Namur, Belgium. He was the former editor-in-chief of the academic journal Systèmes d’Information & Management. Together with Alexander Osterwalder, they invented the Business Model Canvas and authored in 2010 the international bestseller “Business Model Generation” (million+ copies in 40 languages); and more recently “Value Proposition Design” & "The Invincible Company".

Alan Smith
Strategyzer Co-Founder, designer and business thinker

Alan Smith is obsessed with design, business and the ways we do them. A design-trained entrepreneur, he created the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, the breakthrough design for Business Model Generation, which has sold one million copies in 36 languages. Alan also co-authored Value Proposition Design. He co-founded Strategyzer, where he works with an amazing team to create tools and content that help people make stuff customers want. His company works with enterprises, small- and mid-sized businesses, incubators and institutions.

Frederic Etiemble
Author, Speaker, Advisor

Fred is an executive advisor on strategy and innovation. He works with courageous leaders on how to develop an innovation culture, explore new growth engines and transform their businesses.

Chris White

Chris is a multidisciplinary designer who has spent his time working on business publications, most recently as Assistant Art Director at The Globe and Mail. This is the first book he has collaborated on with the Strategyzer team.

Lucy Luo
Coach, Advisor

Lucy is an innovation advisor to organizations large and small. She has been helping them seek breakthrough growth opportunities by launching new startup ideas to future proof their business. She has worked with multinationals to build out and implement their innovation engine as well as advising startups across Europe and Asia.

by 
Alex Osterwalder
Yves Pigneur
Alan Smith
Frederic Etiemble
Chris White
Lucy Luo
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The Invincible Company
Books

The Invincible Company

#
 min read
topics
Invincible Company

How to constantly reinvent your organization with inspiration from the world’s best business models.

Death and disruption

The vast majority of new business ventures fail. Existing businesses are under pressure of disruption. Our organizational culture is often making it worse.

Invent, improve, and manage

The book includes 50 success formulas derived from the world’s best business models, patterns to both invent new businesses and shift existing ones, and a practical toolkit designed for leadership and teams to collaborate.

Become an Invincible Company

Create a capability for constant reinvention by managing a portfolio of new ideas. Compete on superior business models not product, technology and price. Transcend industry boundaries.

Synopsis

Invincible companies not only know how to design superior business models but they constantly reinvent themselves.

In The Invincible Company, we demonstrate how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

The hands-on book contains several practical and essential tools including the Business Portfolio Map, Innovation Metrics, the Culture Map and a series of illustrated Business Model Mechanics.

The combination of these tools and our learnings will allow any company to forge a path toward becoming the next Invincible Company.

The book will benefit

Senior leaders

As a business leader you need transparency to understand which parts of your business have further potential to grow, which parts need renovation, and which parts are at substantial risk of disruption. You need to understand which initiatives have the potential to define tomorrow’s business. You aim to make sound investments in the future, while consciously managing risk.

Innovation leaders

As an innovation leader and team you help your organization de-risk ideas that keep it growing and improving. You put the tools, processes, and metrics in place that help manage innovation. You understand how to enhance innovation opportunities by embedding them in sound business models in order to disrupt entire arenas or renovate your company’s declining business models.

Entrepreneurs

As an entrepreneur your only goal is to de-risk your idea and turn it into a real business. You understand that the hard part of entrepreneurship is to constantly test, and adapt your idea based on input from the real world. You know that superior business models - rather than technology or product innovation alone - will allow you to disrupt entire industries and build a more sustainable business.

A seminal work for a generation of innovation.”
Amazon review

Online course: Mastering Business Models
related reads
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The Invincible Company

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