It’s pointless to conduct experiments and test your ideas if you don’t learn from them and act upon the obtained insights. That’s why Strategyzer invented the Learning Card: to systematically capture your learnings and make the resulting decisions and actions explicit. Watch the video in this post to discover the Strategyzer Learning Card.
The tools and resources mentioned in this post are available for FREE in our resource library. Get access to 30+ other tools and resources to help you design a business that your customers will love. Simply create an account for access.
The Learning Card forces you explicitly articulate:
Which hypotheses you went out to test
What you observed, discovered, or learned in the field
What you deduct from from those observations (i.e. the insights you gained from the experiment)
How you'll act upon this learning (e.g. to improve your business model and value proposition ideas)
The Learning Card can be used in many contexts, but we use it mainly for Business Model and Value Proposition Design. It helps you capture your insights in the process of turning your ideas into a real business (as a startup or within a global corporation). This iterative process ends when you achieve the three kinds of fits.
In the next post, we'll introduce the Progress Board, a tool to manage and monitor your tests, and assess how much progress you are making towards success.
How do you capture and track your insights from your business experiments?
Re-live all of Alex Osterwalders fascinating conversations.