You’ve heard right. As surprising as it can be, the photography company Fujifilm is now working on a cure for Ebola infected people. And they have strong assets to succeed.
You’ve probably bought Fujifilm photographic film in the past (unless you were a fervent Kodak fan). But do you still use film to take pictures? Probably not, most of us don’t. Fujifilm had foreseen the decline of film and reacted before its business model expired like a yogurt in the fridge. Unlike Kodak, Blockbuster, or Nokia, Fujifilm saw the big picture. It knew it had to explore new growth engines opportunities to survive while it was selling cameras and film. The story below is based on an article from the New Yorker and tells how Fujifim ended up developing drugs against Ebola and reinvented its business model.
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