Too many entrepreneurs and innovators execute ideas prematurely because they look great on paper, only to learn later that their vision turned out to be a hallucination. Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas.
In this virtual Masterclass, David J Bland will go beyond his best-selling book Testing Business Ideas, and share with you the latest thinking and trade secrets. Designed by a team that has been running virtual workshops for over a decade, this Masterclass is hands-on and practical with high energy, countless exercises, and tremendous take-home value.
David J. Bland, author of the book “Testing Business Ideas” tells us about how the masterclass will help leaders and innovators make different decisions based on a deep understanding of the testing components and process to ensure validity.
David J. Bland, author of the book “Testing Business Ideas” tells us about the experiment library and how it all fits with the canvases uses to design new business ideas.
Day 1: Designing world-class experiments
December 8th • 9:30 - 13:00 EST // 15:30 - 19:00 CET
Day 2: Designing experiment sequences
December 9th • 9:30 - 13:00 EST // 15:30 - 19:00 CET
Day 3: Managing the testing process
December 10th • 9:30 - 13:00 EST // 15:30 - 19:00 CET
Entrepreneur, Speaker and Business Theorist
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map. His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company.
Founder & CEO of Precoil, Author and Advisor
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation.
David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.
David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.
Prior to advising, David spent over 10 years of his career scaling technology startups. He continues to give back to the startup community by teaching at several accelerators in Silicon Valley.
Take a moment to go through the technical requirements to guarantee a successful Virtual Training experience on Zoom.
(plus applicable VAT)
Tickets available until October 23rd 6PM EST
(plus applicable VAT)
Tickets available until December 3rd 6PM EST