Virtual Masterclass

Testing Business Ideas

3 Half-day Sessions

Dec 8th • 9:30 - 14:00 EST // 15:30 - 20:00 CET

Dec 9th • 9:30 - 14:00 EST // 15:30 - 20:00 CET

Dec 10th • 9:30 - 13:00 EST // 15:30 - 19:00 CET

Why you should attend a Strategyzer Masterclass?

Testing-Business-Ideas-2

Too many entrepreneurs and innovators execute ideas prematurely because they look great on paper, only to learn later that their vision turned out to be a hallucination. Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas. 

In this virtual Masterclass, David J Bland will go beyond his best-selling book Testing Business Ideas, and share with you the latest thinking and trade secrets. Designed by a team that has been running virtual workshops for over a decade, this Masterclass is hands-on and practical with high energy, countless exercises, and tremendous take-home value.

How do you make testing practical at the Masterclass?

David J. Bland, author of the book “Testing Business Ideas” tells us about how the masterclass will help leaders and innovators make different decisions based on a deep understanding of the testing components and process to ensure validity.

What is the Experiment Library?

David J. Bland, author of the book “Testing Business Ideas” tells us about the experiment library and how it all fits with the canvases uses to design new business ideas.

Masterclass Agenda

Day 1: Designing world-class experiments

December 8th • 9:30 - 13:00 EST // 15:30 - 19:00 CET

  • Part I
    • Assumptions Mapping
    • Discover a library of 44 experiments
    • Pick the right experiment at the right time
    • Coffee Break
  • Part II
    • Designing & running a discovery experiment
    • Sophisticated interviewing techniques & pitfalls

Day 1: After-hours Session (Optional)

December 8th • 13:00 - 14:00 EST // 19:00 - 20:00 CET

  • Informal Q&A
    • Presenters will answer questions from the day
  • Networking Session
    • Networking session for all participants to get to know each other

Day 2: Designing experiment sequences

December 9th • 9:30 - 13:00 EST // 15:30 - 19:00 CET

  • Part III
    • Live prototyping with templates
    • Designing experiment sequences
    • Coffee Break
  • Part IV
    • Making Data influenced decisions

Day 2: After-hours Session (Optional)

December 9th • 13:00 - 14:00 EST // 19:00 - 20:00 CET

  • Informal Q&A
    • Presenters will answer questions from the day

Day 3: Managing the testing process

December 10th • 9:30 - 13:00 EST // 15:30 - 19:00 CET

  • Part V
    • Teams and ceremonies
    • Creating a culture of experimentation
    • Coffee Break
  • Part VI
    • Applying innovation metrics to reduce risk
    • Portfolio management & funding

Meet the Speakers

Alexander Osterwalder

Alexander Osterwalder

Entrepreneur, Speaker and Business Theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map. His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company.


David Bland

David Bland

Founder & CEO of Precoil, Author and Advisor

David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation.

David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.

David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

Prior to advising, David spent over 10 years of his career scaling technology startups. He continues to give back to the startup community by teaching at several accelerators in Silicon Valley.

Technical-Requirements

Review Technical Requirements for Virtual Training

Take a moment to go through the technical requirements to guarantee a successful Virtual Training experience on Zoom.

  • System requirements
  • Supported operating systems
  • Supported tablet and mobile devices
  • Supported browsers
  • Processor and RAM requirements
  • High DPI support
  • Bandwidth requirements
  • HD camera suggestions
  • USB speakerphone and microphone
  • Other peripherals 

All Requirements

Pricing

Early Bird

USD $1,600.00

(plus applicable VAT)

Get Tickets

Tickets available until October 23rd 6PM EST

Included:

  • Pre-Masterclass online course:
    Introduction to Business Testing
  • 1-year license to Strategyzer platform
  • Access to Masterclass Slack community
  • Masterclass course material and exercises (PDF)

Regular

USD $1,800.00

(plus applicable VAT)

Get Tickets

Tickets available until December 3rd 6PM EST

Included:

  • Pre-Masterclass online course:
    Introduction to Business Testing
  • 1-year license to Strategyzer platform
  • Access to Masterclass Slack community
  • Masterclass course material and exercises (PDF)

Refund policy:
· 4 weeks before the 1st day of the Virtual Masterclass: 100% of ticket price
· 2 weeks before the 1st day of the Virtual Masterclass: 50% of ticket price
· less than 2 weeks before the 1st day of the Virtual Masterclass: no refund

Review our Terms & Conditions

Mastering Business Models

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