Why you should attend a Strategyzer Masterclass?

Millions of business people in large corporations, SMEs, and new ventures alike, use our methods to strategize, innovate, transform, and grow. Discover and apply our latest thinking, trade secrets, and all the tools and processes from our 4 best-selling books, including the brand new book The Invincible Company. This Masterclass is hands-on and practical with extremely high energy, countless exercises, and tremendous take-home value.


Managing Innovation & Portfolios
(Brand New Concepts from The Invincible Company)

  • The Leadership Challenge & The Invincible Company
  • The Portfolio Map
  • Building on Business Model Patterns
  • Managing Innovation Portfolios
  • Designing an Innovation Culture
testing business ideas hero icon

Testing and de-risking Innovation

  • Why do innovations fail?
  • Customer Development and LEAN startup
  • Testing Library

Value Proposition Design

  • The Value Proposition Canvas
  • Value Proposition Design Best Practices
  • Design Thinking & Prototyping

Business Model Innovation

  • Types of Innovation
  • The Business Model Canvas
  • Evaluating Business Models

What You’ll Get

You'll acquire the tools and processes needed for world-class strategy and innovation:

  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT),
  • Detect and prevent disruption risk of your existing business(es),
  • Improve your business design with business model patterns,
  • Create products and services customers want with Value Proposition Design,
  • Test new business ideas systematically to reduce the risk of failure,
  • Measure progress in de-risking new business ideas with innovation metrics,
  • Compete on business models rather than products, services and price only

Virtual Environment, Real Learnings

We bring our world-class workshop experience into a virtual environment. Participants learn and apply in a highly interactive and engaging format. The Masterclass iterates constantly between explanations and hands-on exercises. World class innovation is illustrated through case studies such as Amazon for Innovation Culture, or examples like Bosch, MasterCard, or WL Gore to show how the methods have been applied in companies. All exercises, cases, and examples help participants learn how to compete on business model (portfolios) rather than products, services, and price only. Participants will understand what it takes to build an invincible company. They will have multiple opportunities to meet and learn from other participants in our virtual workshop. This live, hands-on workshop is sure to be an invaluable learning experience.

Who Should Attend

Leaders, senior executives, strategists, innovation managers, entrepreneurs, consultants or business coaches; anyone looking for hands-on tools for strategy and innovation. We welcome participants at any level of experience with our methodology, from beginner to advanced.

Last Masterclass Reviews

What others thought about the Masterclass:

Virtual Masterclasses

3 Half-day Sessions

Starting March 23, 2021


Alexander Osterwalder
Yves Pigneur

Alexander Osterwalder, Yves Pigneur

Potential Masterclasses*

3 Half-day Sessions

Spring 2021


Alexander Osterwalder
Christian Doll

Alexander Osterwalder, Christian Doll

3 demi-journées

Printemps 2021

En français

Alexander Osterwalder
Fred Etiemble

Alexander Osterwalder, Fred Etiemble, Yves Pigneur

3 Half-day Sessions

July 2021


Alexander Osterwalder
Yves Pigneur

Alexander Osterwalder, Yves Pigneur

*The “Potential Masterclasses” will be scheduled as soon as we collect enough interest for specific dates.