Strategyzer Masterclass

Toronto Spring 2020

When

Thursday, April 2nd, 2020

Friday, April 3rd, 2020

9:00AM to 5:00PM

Where

WE Global Learning Centre

339 Queen St E

Toronto, Ontario, M5A 1S9

Canada

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Meet the Speaker

Alan Smith

Alan Smith

Strategyzer Co-Founder, Designer and Business Thinker

Alan Smith is obsessed with design, business and the ways we do them. A design-trained entrepreneur, he created the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, the breakthrough design for Business Model Generation, which has sold one million copies in 36 languages. Alan also co-authored Value Proposition Design. He co-founded Strategyzer, where he works with an amazing team to create tools and content that help people make stuff customers want. His company works with enterprises, small- and mid-sized businesses, incubators and institutions.

Masterclass Agenda

Day 1: Tools and Prototyping

  • 08:00
    • Registration opens
  • 09:00 – 10:30
    • Value Proposition Design
    • Creating Value for Customers
    • The Value Proposition Canvas
    • Value Proposition Design Best Practices
    • Coffee Break
  • 11:00 – 12:30
    • Business Model Innovation
    • The Corporate Innovation Landscape
    • The Leadership Challenge & Ambidextrous Organizations
    • Types of Innovation
    • The Business Model Canvas
    • Business Model Innovation Best Practices
    • Lunch Break
  • 13:30 – 15:30
    • Design Thinking & Innovation
    • Design Thinking
    • Ideation Techniques
    • Protoyping Techniques
    • Coffee Break
  • 16:00 – 17:00
    • Evaluating Business Model Mechanics
    • Design Improvement with Business Model Mechanics
    • Pitching: How to impact your audience?
    • Day 1 wrap-up

Day 2: Testing and Evolution

  • 08:00
    • Doors open
  • 09:00 – 11:00
    • Testing and de-risking Innovation
    • Why do innovations fail?
    • Customer Development and LEAN startup
    • Testing Library
    • Coffee Break
  • 11:00 – 12:30
    • Innovation Metrics
    • Innovation Metrics & Innovation Accounting
    • Prototyping Profit
    • Innovation Process & Sprints
    • Lunch Break
  • 13:30 – 15:30
    • Business Model Evolution
    • Business Model Disruption
    • Business Model Shifts
    • Blue Ocean Strategies
    • Coffee Break
  • 16:00 – 17:00
    • Managing Innovation & Portfolios
    • Innovation Culture
    • Innovation Portfolios
    • Organizational Structures
    • Masterclass wrap-up

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