That's your task as an entrepreneur or innovator: to find the most solid evidence possible that proves your idea can work.”
Co-founder of Strategyzer
In this Q&A, Alex responds to the following questions:
- How do you distinguish between end users & economic buyers?
- Is it better to create one master customer profile or individual ones?
- How do you create jobs, pains, & gains that aren't subjective or biased?
- What's the difference between pain relievers and gain creators?
Recommended Listen: StratChat Q&A Part 1
How has value proposition design helped you to better understand your customers?