You quickly test it, collect real evidence and show your team that it’s worth pursuing. And that’s exactly what the product team at Zapier* did when they had an idea for a browser extension. It’s now contributing to more upgrades and user retention for their existing value proposition.
Here’s another scenario. Imagine you’ve just received a request from a big client to create a new solution for them. Do you get to work building it for them straight away or do you test whether other customers have the same problem too?
In this month’s webinar David Bland and Alex Osterwalder, authors of the book Testing Business Ideas, walk you through testing business ideas in B2B. Zapier and Health Catalyst join them to share their insights “from B2B testing in the field”. As usual, we’ll also have some fun exploring what’s hot or not in the world of testing business ideas today.
Start testing B2B ideas
You’ve got this idea. Your gut tells you it could be the next big thing for your business. But you’re struggling to get support from your leadership team to go ahead with it. What do you do?
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
David J. Bland
Founder & CEO of Precoil, author and advisor
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.
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