Identify what your customers have to gain when they achieve their Jobs-to-be-done.
Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out the Customer Profile.
Identify what your customers have to gain when they achieve their Jobs-to-be-done.
Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out the Customer Profile.
Identify what your customers have to gain when they achieve their Jobs-to-be-done.