Why customer interviews fail
Most teams want to be customer-centric. They know customer insights should inform strategy, product decisions, and growth initiatives. But there's a gap between wanting to talk to customers and actually doing it consistently.
The obstacles are real. Teams spend months learning how to ask the right questions rather than "Would you want this thing?" Even when they get comfortable leaving the building, the interviews themselves often feel unstructured. We've seen teams talk to 15 or 16 customers and struggle to make sense of what they learned.
The biggest failure happens after the interviews. Teams collect stories but can't identify patterns. They have notes but no clarity on what to do next. Customer discovery becomes something you tried once rather than something that drives your business forward.
Common obstacles:
- Teams spend months building confidence before running their first interview
- Questions lead to validation rather than genuine insight
- Interview notes resist analysis because each conversation follows a different structure
- Insights don't translate into clear decisions or next steps
- Scaling customer discovery across your organization feels impossible
At Strategyzer, we saw our customers struggling with this, which is why we developed a methodology to fix it.
What you'll gain
- Run interviews that reveal patterns quickly – Learn a structured approach that helps teams uncover meaningful insights in hours rather than months of trial and error
- Analyze conversations systematically – Use a format designed for pattern recognition so you can move from individual stories to actionable insights
- Enable your entire team – Give anyone the structure to conduct effective customer interviews without extensive training or research backgrounds
- See how Strategyzer's platform supports discovery – Explore how the customer interview widget in our playbook helps you structure, conduct, and analyze interviews at scale
Who should attend
- Product leaders who need customer insights to inform roadmap decisions
- Founders building products based on customer problems rather than assumptions
- Innovation leaders trying to scale discovery across teams
- Strategy and growth leaders who want customer data to drive decisions
- Anyone responsible for enabling customer-centric practices in their organization
Built on proven methods
This approach builds on decades of customer discovery methods pioneered by thought leaders who developed structured interview techniques. It's designed to help teams move from months of training to running effective interviews in one hour, and has been used in live workshops where participants learn, apply, and produce insights in a single session.