The alignment gap that's slowing your growth
Companies with strong alignment between sales, marketing, and product grow revenue 19% faster than their competitors. Yet most organisations operate with these functions pulling in different directions, each optimising for their own metrics while the customer experience suffers.
Sales says the product doesn't match what customers are asking for. Product says sales doesn't understand the roadmap. Marketing creates campaigns that neither team feels represent what they actually do. These aren't personality conflicts. They're structural failures that compound over time.
The cost shows up in longer sales cycles, higher customer churn, and missed opportunities. When teams operate from different assumptions about who the customer is and what they need, every handoff creates friction.
The misalignment is visible in daily operations:
- Sales and product in constant tension over priorities and timelines, with each side feeling the other doesn't understand their constraints or what customers actually want.
- Marketing campaigns that don't reflect what the product actually does, creating expectations that sales can't meet and eroding trust before the first conversation.
- Go-to-market efforts that feel fragmented and reactive, with teams scrambling to coordinate instead of executing from a shared plan.
What you'll gain by attending
Three outcomes you can work toward immediately
- Shared vision and goals: How to develop a unified view that sales, marketing, and product can all reference, eliminating the "we see it differently" conversations.
- Improved collaboration: Practical ways to decrease tension, speed up decision-making, and smooth execution across functions.
- Accelerated growth: How alignment translates into increased customer value, better conversion, and improved retention.
We'll walk through the specific frameworks and canvases that help cross-functional teams develop shared understanding.
Who should attend
- Go-to-market leaders coordinating sales, marketing, and product efforts
- Product leaders who want better collaboration with commercial teams
- CEOs and general managers who see alignment as a growth lever
Why attend to the webinar
We work with organisations that are scaling, where the need for cross-functional alignment becomes urgent as complexity increases. Our playbook for aligning sales, marketing, and product is one of the most requested topics we encounter.