Understanding customers

Learn how to use discovery interviews to find problem-solution fit. Developed by Alex Osterwalder and David Bland.

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Are you trying to take a customer-centric approach with your innovation efforts? Do you want customer insights to drive the development of your products, services, and business? Then this course is for you.

Save 40% off when you add promo code “strategyzer40” during checkout.

You’ll learn to:

  • De-risk and test ideas with discovery interviews.
  • Advance your testing skills with step-by-step, hands-on techniques.
  • Analyze your results to inform evidence-based decision-making.
  • Improve business outcomes with customer insights.
  • Scale a practical testing approach in your organization.

What you’ll receive:

  • Over 4 hours of content developed by Alex Osterwalder and David Bland.
  • Templates and checklists to plan your interviews in three steps: prepare, execute, and analyze.

How to purchase:

  • Click on the ‘Buy this course’ button below.
  • Register for free on the Strategyzer Platform, when prompted.
  • During checkout, add promo code “strategyzer40” and complete the purchase of $240 (40% off), available for a limited time.

David Bland joins Strategyzer co-founder Alex Osterwalder in teaching you a shared language for testing in your organization.

These are the questions we get asked a lot

What is your return policy?

You always have a 60 day money-back guarantee. Do you need assistance? Please contact us 

Is there a timeline to finish the course?

No, you will have lifetime access once you’ve purchased the course.

Can I access the course on my smartphone or tablet?

Yes, you can. Our courses work on most mobile devices.

Do I receive a certificate or accreditation after completing the course?

Yes, you’ll get a Strategyzer certificate of completion when you finish the course.

Can I download the course for future reference?

We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.