Testing business ideas

Oct. 8-Oct. 10, 2024

15:30-19:30 CEST

9:30-1:30PM EDT

USD $1,600.00 (early bird, excluding taxes)

A virtual workshop with David J. Bland, lead author of Testing Business Ideas.

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Register for free on the Strategyzer Platform to complete purchase

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

Virtual master workshop agenda

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Day 1: Designing world-class experiments

  • Assumptions mapping
  • Discover a library of 44 experiments
  • Pick the right experiment at the right time
  • Designing & running a discovery experiment
  • Sophisticated interviewing techniques & pitfalls
  • Informal Q&A (optional)

    Presenters will answer questions from the day
  • After-hours session (optional)

    David will talk about the making of the book Testing Business Idea

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Day 2: Designing experiment sequences

  • Live prototyping with templates
  • Designing experiment sequences
  • Making data-influenced decisions
  • Informal Q&A (optional)

    Presenters will answer questions from the day
  • After-hours session (optional):
    Çağsun, our Product Manager, will take us though how to run testing through the Strategyzer platform

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Day 3: Managing the testing process

  • Teams and ceremonies
  • Creating a culture of experimentation
  • Applying innovation metrics to reduce risk
  • Portfolio management & funding
course overview

What you will learn

Risk reduction

Learn how to reduce the risk of costly failure through a systematic testing process

Accurate testing

Get foundational training to make testing a repeatable process in your organization.

Experimentation

Discover how to identify the right experiment for your riskiest hypotheses from a library of 44 business experiments.

Discovery to validation

Learn how to start with small bets and slowly increase spending – from discovery to validated business idea.

Understand results

Understand how to design experiments that produce the right market feedback – to help you learn whether your idea works 
or not.

Get your ticket

Master Workshops

Testing business ideas

Oct. 8-Oct. 10, 2024

15:30-19:30 CEST

9:30-1:30PM EDT

USD $1,600.00 (early bird, excluding taxes)
Thanks for your interest in our solutions. We will be in touch with you soon.
Register for free on the Strategyzer Platform to complete purchase

Who will benefit from the course?

Entrepreneurs & startups

Design new business models in a clear, practical way so you can easily explain your idea to customers and investors. Figure out where you need to start testing to validate your ideas.

Corporate innovators

Adopt an evidence-based approach when designing new value propositions and bringing them to the market – or improving existing products. Know how to de-risk and validate your new business idea. 

Corporate leadership

Understand how to manage a portfolio of innovation ideas to help to find your next growth engine. 

Train with your team

After running hundreds of Masterclasses and workshops we’ve seen what it takes for companies to see results.

The most successful implementations often start with a team. Even 3-5 teammates learning together can create a common language and momentum internally. Often we see these companies send more and more employees masterclass after masterclass.

Funding resources template

Over 60% of past participants have been reimbursed for their Masterclass ticket. While we can’t guarantee it, many companies provide employees reimbursement through a budget for continued learning. We have created an email template you can use to share the idea and get buy in from your manager.

There were so many learning during the Masterclass but I think my biggest learning was about assessing the confidence we can have about an idea based on the strength of evidence of the experiments performed and how we can increase confidence by running several experiments for the same hypothesis.”
Rogerio Canales
Entrepreneurship Coordinator, Mexico, UNAM
There were so many learning during the Masterclass but I think my biggest learning was about assessing the confidence we can have about an idea based on the strength of evidence of the experiments performed and how we can increase confidence by running several experiments for the same hypothesis.”
Rogerio Canales
Entrepreneurship Coordinator, Mexico, UNAM

These are the questions we get asked a lot

I have never done an online class. What am I getting exactly?

Our virtual master workshops are an experience, not just a Zoom call and slides. Our coaches have been delivering virtual workshops and training for years.

While hundreds of companies have built their businesses by teaching our tools and methodologies - nothing can compare to the real thing. Connect directly with the creators of the global standard in strategic innovation tools like the Business Model Canvas and Value Proposition Canvas, and authors of 5 best-selling business books in over 40 languages worldwide.

Training can be boring, entertaining, or just make you sound smart. Our focus is applicability. What can you do when you get back to work to get 10x results and make your time worth it.

We do virtual differently.

  • Highly active, hands-on simulations: not just theory, you’ll go through real-world simulations and sharpen skills you can demonstrate back at work.
  • Real-world examples of all sizes: see how companies from Fortune 100 to fast growing SME’s have implemented our proven methodology.
  • Network and learn with other innovators: meet like-minded professionals, expand your network and join the community of over 5 million people who use Strategyzer tools.

If you are still unsure or have questions, feel free to get in touch with our team by filling out the form at the bottom of the page.

What will I get when I sign up for a master workshops?

You’ll acquire the tools and processes needed for world-class strategy and innovation: see list here. Included in your master workshop package:

  • Onboarding activity
  • Access to master workshop pre-learning course
  • Personalized virtual badge
  • Access to temporary Slack community workspace
  • 30-day access to the recording of the master workshop
  • Your own eBook
  • Copy of the presentation as a PDF
  • 1-year license for the Strategyzer Platform
  • eCertificate and letter of completion

Where can I view the Terms & Conditions for the master workshops?

Strategyzer master workshop - Terms & Conditions: here

What tools will I need?

  • Strong internet connection
  • Computer/Laptop with camera, microphone, and speaker
  • The latest version of Zoom client
  • Slack client (ideally), alternatively access to Slack web application
  • Smartphone with access to Mentimeter
  • Pen & Paper

Once I have signed up, can I exchange my ticket with another person? Can I get a refund? Can I change to another master workshop event?

Please review our Terms and Conditions here.

Can I attend just part of a master workshop?

You can, but this is not recommended due to the interactive design of the master workshop and its many exercises done in breakout groups that won’t be recorded. However, included in part of your master workshop package will be access to a video recording of the workshop for 30 days after the master workshop finishes.

Please note that you will only receive the eCertificate and Letter of Completion if you attended at least 2 days in real-time.

Is the pre-learning course essential, how much time should be spent on this?

If you want to get the best out of the master workshop, you should complete the pre-learning course. You will then have the advantage of being familiar with the Strategyzer Platform and tools that we use - this will help you to actively participate in the exercises during the actual master workshop.

When does onboarding begin?

Given the nature of our online event, there are onboarding items to complete prior to the event to ensure you maximize your learning experience. We start this process approximately 2 weeks prior to the start of the event. We will contact you via email with further instructions.

If I have a question, who can I ask?

Please send us an email at events@strategyzer.com. Once you have received access to the temporary Slack workspace there’s also a helpdesk channel where you can post your questions.

Are you able to provide invoices for purchases?

Yes, we would be happy to provide a proforma invoice if you are looking to purchase 5 or more tickets and are a registered legal entity/company. You are welcome to send us an email to events@strategyzer.com for further details. We will also provide detailed invoices to all registered participants upon completion of purchase.

What is the difference between "Testing business ideas" and "Building invincible companies" master workshops?

In "Building invincible companies", we teach testing and de-risking innovation at the more conceptual level. We share best practices, some of the tools and methodology around testing innovation and put more of an emphasis on the process and structure of what a testing journey will look like. This is great for innovation leaders and managers looking to understand what it means to test innovation and possibly implement a testing process into the organization.

Can I register for the master workshop on behalf of another individual?

Yes, however you will need to complete the registration with their information (i.e. First Name, Last Name & E-mail address) in order for them to receive all the crucial information prior, during, and after the master workshop.

Do you offer a group discount, and if so, how many tickets need to be purchased to qualify?

A 20% discount on a standard price ticket will apply to group bookings of 5 or more participants from the same company. This discount applies to both physical and virtual master workshops.

our events

Not ready to attend? Check our other upcoming session of this master workshop

See all upcoming events
2024
Apr. 16–18
Master Workshops
Testing business ideas

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

Get tickets
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Want a bespoke course for your team? Let’s talk.
Thanks for your interest in our solutions. We will be in touch with you soon.

Testing business ideas

Oct. 8-Oct. 10, 2024

15:30-19:30 CEST

9:30-1:30PM EDT

USD $1,600.00 (early bird, excluding taxes)

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

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our events

Not ready to attend? Check our other upcoming sessions of this event.

See all upcoming events
2024
Apr. 16–18
Master Workshops
Testing business ideas

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

Get tickets
Team member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatar
Want a bespoke course for your team? Let’s talk.
Thanks for your interest in our solutions. We will be in touch with you soon.