There are many skills required in entrepreneurship and innovation. In this blog, we outline three learnable ones that are crucial to move from a big idea to a real business opportunity. It is critical for innovators to know how to design a business model, understand its strengths and weaknesses in order to continuously improve it, and also know how to test and validate the critical hypotheses underpinning your business model. It is just as important for leaders to learn these skills so they know how to analyze and evaluate business models with a critical eye.
It is increasingly a rat race to compete on new products, services, price, and technology alone. This is why we believe the 3 most critical skills are the ones that can help you design, test, and manage superior business models.
The ability to shape and constantly adapt value propositions and business models to develop the most promising ones.
Master the value proposition canvas (VPC):
Master the business model canvas (BMC):
The ability to guide your team by knowing how to ask the right questions in order to assess and evaluate your business model
The ability to break down big ideas into hypotheses you test in order to reduce the risk of pursuing ideas that won’t work.
In this video, 5 Strategyzer coaches map and improve an existing business model in a short 30-minute sprint. This was done as a live experiment with minimal preparation to demonstrate very quickly what might take place in a Strategyzer run workshop.
All of the tools mentioned in this blog are from our latest book, The Invincible Company.