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Learn By Example: Our Essential Video Cases To Help You With Business Model Innovation


Our Strategyzer video cases have helped thousands of viewers understand business model and value proposition design through real-life company examples. They’re also a great way to brush up on using the Business Model & Value Proposition canvas to communicate strategic thinking. These videos are about more than our tools, they're about visualizing stories to clarify and simplify strategic conversations. 

We believe that visual thinking and learning is an important way to communicate strategic business ideas. Our video case posts, produced by Strategyzer team member Nabila Amarsy, have been a helpful way for our audience to:

  • Be informed about important business successes and failures in the world of strategy and innovation.

  • Learn about the design of business models and value propositions in an engaging format.

  • Learn key strategy and innovation lessons to succeed in your own organization.

  • Develop visual learning and communication techniques that can be used in your organization, too.

  • Brush up on Canvas mapping techniques like colour-coding and storytelling.  

Business Model Stories Via The Business Model Canvas

Start off with these real-life company examples directly on the Business Model Canvas. A great technique for flexing your analytical and Canvas mapping skills.

How CVS’s Business Model Smokes The Competition

How will CVS’s decision to stop selling tobacco products impact the company’s business model? We dissect the answer from a New York Times article.

Xiaomi Is Not Just A Smartphone Company

We often put labels on organizations to define them: Apple is a hardware company, Amazon is an e-commerce platform, Facebook is a social network. So when those organizations make unanticipated moves outside their traditional trajectories, we find ourselves trying to connect dots.

Fujifilm Fights Ebola & Gives You Great Skin

Fujifilm had foreseen the decline of film and reacted before its business model expired like a yogurt in the fridge. Unlike Kodak, Blockbuster, or Nokia, Fujifilm saw the big picture. It knew it had to explore new growth engines opportunities to survive while it was selling cameras and film.

Amazon Prime: There’s No Such Thing As Free Streaming

Amazon is increasingly growing its presence in the entertainment industry. They offer streaming content on and even produce their own TV shows. We analyze why it's a brilliant move by Amazon to bundle these two services.

Lego’s Great Business Model Turnaround Story

Learn how LEGO pulled off a spectacular business turnaround, quadrupled its revenues in less than a decade and brought LEGO bricks back to households around the world.

Value Proposition Stories

Walk through real-life company examples on the Value Proposition Canvas and learn how companies are focusing on their customers to create great products and services.

How Tesla Plans To Lead The Electric Car Market

The recent Volkswagen scandal might be the little push that electric car manufacturers needed. On this unpredictable market, bold companies like Better Place have failed to get the mass market to adopt electric cars. But Tesla’s evidence-based approach and consumer focus might help convince the rest of the world to switch to electric cars.

Amazon’s Value Proposition: Never Run Out Of Toilet Paper

In March 31 of 2015 Amazon announced its latest service experiment: the Amazon Dash Button! We illustrate with the Value Proposition Canvas how Dash Button creates value for Amazon Prime members.

Business Model Visual Stories

We take you on a fully immersive, visual journey through real company examples, especially on the importance of constant company reinvention. These videos are about more than our tools, they're about really visualizing stories to clarify and simplify strategic conversations. 

How Dong Energy Reinvented Itself While Still Being Successful

We explain how Dong Energy successfully improved its existing business model while also inventing new growth engines--an ambidextrous company culture that’s difficult, but not impossible to achieve.

Amazon: Reinvent Your Company While It’s Still Successful

Through its Amazon Web Services business, the online retailer was able to launch a completely new company that generates much higher margins than its core ecommerce marketplace. What's incredible is how Amazon managed to do it with resources it already had. Here's some phenomenal schooling on how companies can reinvent themselves while they are still successful.

M&As Aren’t Enough: Why Pharmaceutical Companies Need New Business Models

Mergers and acquisitions activities have boomed in the pharmaceutical industry in the past few years. We illustrate the motives behind these M&As, why they're not enough to drive long-term growth, and how pharma companies can address the key challenges of their industry.

Nintendo: It’s Not Game Over

When Nintendo's CEO Satoru Iwata passed away last month, he left behind a video game giant with a broken business model. But Nintendo isn't giving up on entertaining generations of players. It has proved in the past that it can release innovative products, redefine gaming, and create new markets. Its strategic goals are two-folded: improving its business model while exploring new growth engines.

What Nokia Can Teach You About Resilience

What makes some companies live longer than others? We provide answers to this question by uncovering business model lessons from Nokia's successes and failures.

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