Disney recently broke a record with ‘Frozen’, one of the highest grossing movies of all time. But Disney’s business goes beyond producing movies and experiences. It’s about building and sustaining brands. Watch as we uncover why this well-oiled dream machine is a great case of scalable business.
Disney has made generations of kids and adults dream of imaginary worlds. One of its recent movies, Frozen, has generated $1.27 billion at the global box office, and brought more than $1 billion in merchandise sales. We visualize Disney's business model below, and explain the central role of its brands.
Tools and Techniques Used