Menu
Free Pack
Buy Now

Disney's Business Model: A Scalable Dream Factory

  1. Home
  2. /
  3. Blog
  4. /
  5. Disney's Business Model: A Scalable Dream Factory

Disney recently broke a record with ‘Frozen’, one of the highest grossing movies of all time. But Disney’s business goes beyond producing movies and experiences. It’s about building and sustaining brands. Watch as we uncover why this well-oiled dream machine is a great case of scalable business.

Disney has made generations of kids and adults dream of imaginary worlds. One of its recent movies, Frozen, has generated $1.27 billion at the global box office, and brought more than $1 billion in merchandise sales. We visualize Disney's business model below, and explain the central role of its brands. 

Tools and Techniques Used

Critical Elements

  1. Disney builds brands around its characters and stories. Cinemas and entertainment platforms pay distribution fees to broadcast Disney movies to their audience.
  2. Once a movie becomes a hit, Disney leverages its brands and offers licensing rights that allow manufacturers to use Disney characters on their products.
  3. You can relive the magic of Disney movies at themed parks. Everything from the shows that people can watch to the souvenirs they buy are based on the Disney brands.
  4. Disney's business model is scalable: Its brands fuel many value propositions and generate diverse revenue streams.
  5. Disney’s business is not just about making movies, but about creating and sustaining brands.

Tell us how you can apply the lessons drawn from Disney's business model in your own company.

Alex_Osterwalder_Strategyzer-2

Masterclass for Business Model Innovators

Find the Masterclass closest to you

Learn more

You May Also Like

courses-index-bmc-865fd1e85c814803cb9e4086d3a0601920a53c1f4c7cbc66a53b3c50606a19f2

Mastering Business Models

A practical and convenient way to learn how to design successful business models.

Learn more

Comments (4)